Head of Marketing

Cognibox; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading sustainability certification organization in London is seeking a Head of Marketing to create a B2B marketing strategy. The ideal candidate will have over 5 years of experience in driving commercial growth through brand and content strategies. This role will involve managing a marketing team and implementing lead nurturing campaigns within a hybrid working model.

Benefits

Personal Health & Wellbeing Benefits

Enhanced Parental Leave

Generous annual leave

Healthcare Plan

Annual Giving Day

Cycle-to-work Scheme

Pension scheme with employer contributions

Life Assurance

Rewards Program

LinkedIn Learning License

Qualifications

• 5+ years’ experience driving commercial growth through marketing strategies.
• Proven track record in brand management and scaling marketing programs.
• Fluency in performance metrics, analytics, and attribution modelling.

Responsibilities

• Create and oversee the implementation of the marketing strategy.
• Manage a team for lead nurturing and retention campaigns.
• Provide business analysis on traffic, acquisition costs, and growth.

Skills

B2B marketing

Brand strategy

Performance analytics

Leadership

Content strategy

Job description

Head of Marketing

Department: Commercial

Employment Type: Permanent

Location: London, UK

Overview

We see a world where we all contribute to a thriving planet and together, we are a collective force for good. The Planet Mark is a sustainability certification which recognises outstanding achievements, encourages action, and builds an empowered community of like-minded individuals. We work with businesses to rigorously measure their carbon footprint and social value, engage their staff and supply chain to unlock their knowledge and drive passion for change, and communicate their progress to build a positive brand. We help businesses put a purpose at the heart of their organisation that brings social, environmental, and economic considerations together.

We are seeking a Head of Marketing who will assist in creating and implementing a B2B marketing and brand strategy to skyrocket Planet Mark, grow our reach and awareness, and ultimately attract more customers to the business. This role will lead the marketing team to promote our purpose driven communications to wide audiences and specific sectors identified in collaboration with the Sales Director and Product leader.

What that means day to day

• Create and oversee the implementation of the marketing strategy, in line with the core business, product and sales strategy.
• Brand management and progression; support the business in identifying and implementing a brand strategy to maximise the reach and reputation of Planet Mark.
• Manage a team responsible for implementation of lead to nurture and, retention and upsell campaigns and our key vehicles; the Planet Mark website, events, and social media activity.
• Responsible for providing the business analysis on traffic, CAC, MQLs, conversion rates, attribution and pipeline growth.
• Line management responsibility for a diverse team of marketeers; create and manage a calendar of events such as webinars, conferences and thought leadership contributions.

What you’ll need to be successful

We are seeking a marketing leader with 5+ years’ experience driving commercial growth through brand, content, and cross-channel digital strategies. The ideal candidate will have a proven track record in building and scaling marketing programs, fluency in performance metrics, analytics, and attribution modelling, and strong experience leading teams and developing talent. A passion for sustainability, ESG, or purpose-led business models is essential.

What you’ll get in return

We operate a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:

• Personal Health & Wellbeing / Benefits
• Enhanced Parental Leave
• Generous annual leave
• Healthcare Plan
• Annual Giving Day – an extra day to give back to yourself or your community
• Cycle-to-work Scheme
• Future Planning
• Pension scheme with employer contributions
• Life Assurance
• Rewards Program – access to discounts and cashback
• LinkedIn Learning License for upskilling & development

Interested but don’t feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work.

Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What you can expect if you apply:

• A response to your application within 15 working days
• An interview process consisting of:
  • An initial discovery call with the recruiter
  • A first stage interview via Microsoft Teams
  • Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role

We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.