Global Head of Content

COS; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A global fashion retailer seeks a Global Head of Content to lead brand messaging strategies and oversee content development across markets. This role involves collaborating with creative teams and ensuring brand consistency in storytelling. The ideal candidate has senior experience in content roles, a deep passion for fashion, and the leadership skills to align stakeholders. Benefits include a 25% staff discount and extensive development opportunities. This full-time, permanent role is based in London but allows for hybrid work arrangements.

Benefits

25% staff discount

25 days holiday

Discounts on everyday brands

Pension scheme

Discounted gym membership

Cycle to work scheme

Qualifications

• Proven senior experience in global content, editorial or brand storytelling roles, within the fashion industry.
• Strong strategic thinking with creative excellence in language, tone and narrative.
• Deep passion and understanding of luxury and desirable fashion, working with womenswear and menswear collections.
• Experience of balancing and optimising brand-led marketing within commercial potential.
• Ability to influence and align senior stakeholders across the business.

Responsibilities

• Set the global content and messaging strategy aligned to brand and marketing objectives.
• Drive the global quarterly content plan and briefs in collaboration with key stakeholders.
• Deliver content briefs for creative teams to align on shoot needs, narrative and visual expression.

Skills

Content & strategy development

Brand storytelling & messaging

Commercial excellence

Customer centric

Strong leader

Job description

Job Description

The Global Head of Content leads the global content and storytelling strategy. It drives the brand message, setting the framework to translate the brand and each collection to customers across markets and digital channels.

Sitting within the Global Marketing team, this is a fully central and collaborative role. Within the team, working closely with creative functions, media, and communications. Across the business with global collection & commercial teams, and regional marketing. Ensuring all content is strategically aligned, consistent and effective.

Responsibilities

Content & messaging strategy

• Set the global content and messaging strategy aligned to brand and marketing objectives.
• Define the content plan and storytelling across brand, collections and products.
• Translate brand strategy into seasonal and campaign storytelling frameworks.
• Lead the global organic social media strategy and execution.
• Establish global standards for tone of voice, messaging and all copy.

Planning & governance

• Drive the global quarterly content plan and briefs in collaboration with key stakeholders cross-functionally.
• Ensure delivery of final content frameworks to regions for execution across channels, acting as an authority on storytelling and outcome to the customer.
• Support regional teams to deliver channel-first content that drives acquisition and retention while protecting brand consistency.

Cross-functional leadership

• Deliver content briefs for creative teams to align on shoot needs, narrative and visual expression.
• Collaborate with media, performance and regional teams to ensure content supports full-funnel marketing.
• Align with communications teams to ensure consistent messaging across paid, owned and earned activity.

People leadership

• Lead and develop the global content, copy and social media team.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

Experience & Expertise

• Content & strategy development: Proven senior experience in global content, editorial or brand storytelling roles, within the fashion industry.
• Brand storytelling & messaging: Strong strategic thinking with creative excellence in language, tone and narrative.
• Industry expert: Deep passion and understanding of luxury and desirable fashion, working with womenswear and menswear collections.
• Commercial excellence: Experience of balancing and optimising brand-led marketing within commercial potential. Expertise in digital channels, best practices and trading in Global markets.
• Customer centric: Keeps a pulse on customer & user needs, industry trends and customer insights, ensuring data‑driven decision making to create relevant content plans at a global level.
• Strong leader: a team player with an ability to influence and align senior stakeholders across the business. Confident and clear communicator with strong leadership capability.

Additional Information

This is a full time, permanent contract based at our Head Office in London.

Benefits

• We offer all our employees attractive benefits with extensive development opportunities around the globe. All employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all employees are included in our H&M Incentive Program – HIP.
• 25 days holiday
• Discounts on everyday brands and leisure activities
• Retail Trust membership
• Pension scheme
• Discounted gym membership
• Cycle to work scheme

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.

Brand Description

COS offers a wardrobe of ready‑to‑wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

In this role you will have some flexibility to work remotely however due to the high level of cross department collaborations approx. 4 days per week office presence is required to foster strong collaborations and team work.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in the UK before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

Closing Date: Friday 23rd January

We are looking forward to hearing from you!