Digital Marketing Officer

Government Recruitment Service; Lewes; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A public sector organization in the United Kingdom is seeking a digital marketing expert to manage and create digital adverts for various channels. This role focuses on engaging audiences with inspiring content and requires strong organizational skills to oversee advertising budgets and external agency collaboration. The position offers a hybrid working model, with occasional in-office presence in Bristol, aiming to enhance awareness of environmental initiatives.

Qualifications

• Experience in managing digital advertising processes and strategies.
• Strong ability to develop engaging digital content.
• Proficient in evaluating marketing campaigns for continuous improvement.

Responsibilities

• Manage digital advertising production and budget.
• Support planning of national marketing campaigns.
• Coordinate with external advertising agency to ensure KPI achievement.

Job description

What you’ll do…

This is a fantastic opportunity to join a creative and data-driven digital marketing team to increase awareness of Forestry England and our work. In this role, you will be delivering first-class digital adverts, across multiple digital channels, to support Forestry England’s communication goals.

You will primarily focus on engaging our customers through inspiring digital paid advertising content. You will be developing compelling digital advertising content that encourages and inspires a love of the outdoors and a sense of adventure for all ages. You will work independently on in-house campaigns, as well as managing an external advertising agency on larger scale campaigns. Your role will be to ensure content meets user needs and drives conversions across the right digital channel - and at the right time.

Please see the job description below for more information and details about what we need from you.

Where you’ll work…

Hybrid working will be considered for this role, with a minimum of 1 day per week in the Forestry England national office in Bristol.

• Manage digital advertising production, budget, processes and strategy delivery
• Evaluate our paid digital marketing activity to ensure continuous improvement
• Support the planning of national marketing campaigns, communicating key information and strategic best practice for paid ads with stakeholders
• Manage and coordinate with an external advertising agency to ensure KPIs are met
• Allocate and track multiple paid media budgets across various channels and campaigns
• Build relationships and collaborate with others to champion digital team visibility and embed us as a success partner for the organisation
• Support Digital Marketing Manager with projects and campaigns, providing statistics and metrics
• Stay abreast of digital trends to ensure that activity complies with the relevant best practice guidelines and regulations
• Investigating and researching new ways of utilising digital marketing and suggesting and recommending new courses of action to ensure we maximise the potential of technologies and software updates

And any other tasks, reasonably requested by your line manager.