Demand Generation Marketing Lead, Veeqo

Amazon; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading eCommerce solutions provider is seeking a Demand Generation Lead to drive strategic marketing initiatives for Veeqo. This role involves managing campaigns, analyzing performance data, and collaborating across teams to foster growth. The ideal candidate will have 7+ years in B2B marketing and a strong analytical background, thriving in dynamic settings. Join us to innovate and scale impactful marketing efforts at the forefront of eCommerce solutions.

Benefits

Diverse and inclusive workplace

Growth opportunities within a fast-paced company

Qualifications

• 7+ years of B2B marketing experience, including 4+ years in demand generation.
• Proven track record of scaling marketing programs with significant revenue impact.
• Ability to analyze data and develop actionable insights.

Responsibilities

• Develop and execute full-funnel marketing strategies.
• Manage operations of the seller acquisition program.
• Lead marketing automation strategy and implementation.

Skills

Data-driven marketing

Stakeholder management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

SQL

Excel

Tableau

Job description

Job ID: 3132701 | Project Kite - UK Subsidiary

The Team

Veeqo (veeqo.com) – a startup which was acquired by Amazon in 2021 – is Amazon’s recommended shipping, inventory, and warehouse management solution for Sellers. Our vision is to become the multi-channel solution for eCommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time. If you’re interested in joining a rapidly growing team with a relentless focus on the customer, you’ve come to the right place.
In order to accelerate the next phase of Veeqo’s development, we are committed to transforming the depth, scale and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We're in a high-growth phase and seeking exceptional talent to drive our next stage of expansion.


The Role

Our marketing team is seeking an exceptional Demand Generation Lead to own develop and scale full funnel campaigns with the goal to drive acquisition, adoption and engagement with Veeqo. The ideal candidate will be a data-driven and analytical marketer with a track record of driving growth through measurable, innovative marketing approaches. They have experience working for a B2B SaaS tech company, leading cross-functional marketing initiatives in a fast moving and ambiguous environment, balancing long-term vision with the ability to execute tactical details in a fast growing space.
They will work closely with other members of the marketing team and cross-functional teams, to develop, test, and iterate on marketing campaigns that drive qualified leads and revenue growth.
It is important the candidate can foster a creative team environment, inventing new approaches, building robust testing structures, diving deep, and doubling down on what’s performing.


Basic Qualifications
- Proven track record of scaling marketing programs that delivered significant revenue impact. This includes measurement, content and activation strategy for all parts of the funnel.
- Deep understanding of marketing technology and automation
- Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, and regression analysis.
- Strong stakeholder management & communication skills
- Ability to thrive in a fast paced environment and have the ability to navigate through ambiguity and work with minimal guidance.

Prefferred Qualifications
7+ years of B2B marketing experience, with 4+ years specifically in demand generation
Experience working with external agencies or teams to source content, working within a defined budget
Strong analytical skills with proficiency in SQL, Excel, and BI tools.
Experience working with enterprise sales teams
International marketing experience


Key job responsibilities
As a Demand Generation Lead you will:
- Develop and execute comprehensive full-funnel marketing strategies that deliver measurable business results.
- You will be responsible for managing the day-to-day operations of our seller acquisition program including launching, testing and optimizing marketing programs across the funnel.
- Lead marketing automation strategy and implementation to drive program efficiency
- Establish rigorous testing frameworks and optimization processes. Develop metrics and measurement to determine campaign effectiveness.
- Lead budget planning and forecasting for demand generation initiatives. You will be responsible for actively communicating the progress and financial health of the program across the organization.
- Drive continuous innovation in measurement, attribution, and incrementality testing
- Partner with Stakeholders across Sales, Product, and Data to align on growth initiatives


A day in the life
Are you passionate about owning demand generation at a fast-growing subsidiary within Amazon? Are you a highly organised, data-led growth leader who wants to develop high impact campaigns and scale a key priority for Amazon’s seller facing business? We're seeking a Demand Generation Lead to own and scale our marketing efforts at Veeqo, Amazon's recommended shipping and inventory management solution for sellers worldwide.

Basic Qualifications

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

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