CRM & Lifecycle Marketing Lead

Michael Page (UK); England; Hybrid; GBP 74,000 - 82,000; Full time

Job summary

A leading recruitment firm is seeking a CRM Transformation Lead in the UK to drive customer engagement through data-driven strategies. This role involves developing CRM strategies, managing campaigns, and ensuring compliance with data regulations. The ideal candidate has over 7 years of experience in a similar position and expertise in using Salesforce Marketing Cloud. The position offers a competitive salary ranging from £74,000 to £82,000 and a hybrid working environment.

Benefits

Hybrid working model

Competitive salary

Comprehensive benefits package

Career development opportunities

Inclusive company culture

Qualifications

• 7+ years in a similar role.
• Experience delivering CRM strategies across European markets.
• Strong understanding of data-driven customer journeys.

Responsibilities

• Develop and execute CRM strategies to improve engagement.
• Implement lifecycle marketing campaigns using data insights.
• Provide regular reporting on CRM metrics to stakeholders.

Skills

CRM strategies development

Data-driven campaign design

Stakeholder management

GDPR compliance

Salesforce Marketing Cloud expertise

Tools

Salesforce Marketing Cloud

Job description

Overview

Lead a pan-European CRM transformation with real impact on customer engagement. Shape data-driven, personalised journeys in a high-visibility, strategic role.

About Our Client

The company is undergoing a major digital transformation, with a strong focus on customer-centric growth. They're investing heavily in modern platforms and data-driven strategies to elevate marketing performance across Europe.

Job Description

• Develop and execute CRM strategies to improve customer engagement and retention.


• Implement lifecycle marketing campaigns using data insights and analytics.


• Collaborate with cross-functional teams to align marketing initiatives with business goals.


• Analyse campaign performance and provide actionable recommendations for optimisation.


• Manage segmentation and personalisation to ensure targeted communications.


• Oversee the integration of CRM tools and platforms to enhance efficiency.


• Ensure compliance with data protection regulations in all marketing activities.


• Provide regular reporting on CRM and lifecycle marketing metrics to stakeholders.

The Successful Applicant

Mandatory:

• 7+ years in a similar role


• Proven experience delivering CRM/lifecycle strategies across European or multi-market environments


• Proven track record of building and scaling high-performing teams from the ground up


• Hands-on expertise with Salesforce Marketing Cloud (or similar platforms)


• Strong understanding of data-driven campaign design and customer journeys


• Solid grasp of GDPR and experience working alongside Legal/Privacy teams


• Strategic thinker who can also drive delivery and adoption


• Confident stakeholder manager, comfortable working across commercial, legal, tech, and data teams

Desirable:

• Experience in high-consideration purchase journeys


• Background in setting up new capabilities or functions within large or matrixed organisations

What’s on Offer

• Hybrid working 3 days in the office/2 days at home.


• Competitive salary ranging from £74,000 to £82,000 depending on experience.


• Comprehensive benefits package, including health and wellness perks.


• Opportunities for professional development and career growth.


• Inclusive and supportive company culture.