Content and Social Media Specialist

United Gas & Power; Guiseley; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading energy supplier in the UK is seeking an experienced Content & Social Media Specialist based in Guiseley. In this dynamic role, you'll create engaging content and manage social media channels to boost brand awareness and drive engagement. The ideal candidate has strong SEO copywriting skills and a proven track record in B2B marketing. This position offers excellent benefits and opportunities for growth in a supportive team environment.

Benefits

Excellent salary based on experience

25 days annual leave

Health & Wellbeing program

Qualifications

• 3–5 years of experience in a content and social media role.
• Experience of B2B marketing.
• Strong organizational and project management skills.

Responsibilities

• Create and manage content across various platforms.
• Monitor social media trends to keep content relevant.
• Analyse and report on content performance.

Skills

SEO copywriting

Social media management

Content creation

Analytical skills

Tools

WordPress

HubSpot

Canva

Job description

Overview

As one of the fastest-growing and highest rated commercial Energy Suppliers in the UK, we are looking to recruit a talented, experienced, and highly motivated Content & Social Media Specialist based at our offices in Guiseley, Leeds.

This is an exciting opportunity for someone with strong SEO copywriting skills and hands-on social media experience to make a real impact. You’ll take ownership of creating and publishing engaging content across our website, social media channels, and campaigns, helping to drive brand awareness, website traffic, and customer engagement.

At UGP we aim to attract people from diverse backgrounds to build on our inclusive culture. We welcome applications from everyone regardless of age, race, gender, religion or beliefs, disability, gender identity, or sexual orientation.

Responsibilities

• As a Content & Social Media Specialist, you’ll play a key role in creating engaging content and managing our social media presence to grow brand awareness and support lead generation. Your day-to-day responsibilities will be dynamic and rewarding, offering a balance of creative content creation, social media management, and cross-team collaboration. Your responsibilities will include:
• Execute the overall content marketing plan in line with the marketing strategy Create, manage, and publish content across various platforms including blog posts, whitepapers, case studies, and social media channels.
• Manage day-to-day social media activity: plan, schedule, post, and engage with audiences across LinkedIn, Twitter, and Facebook. Create and manage a content calendar to ensure consistent and timely delivery across all channels.
• Collaborate with the graphic designer to create visually appealing content. Use Canva (and ideally Adobe InDesign) to design simple graphics for social media and online content.
• Coordinate with the Head of Marketing, the wider marketing team, and other departments to ensure cohesive marketing efforts.
• Write compelling and high-quality copy for various platforms, including the website, emails, and ads.
• Monitor social media trends and platform updates to keep our content fresh and relevant.
• Ensure that all content activities are aligned with the company\'s objectives and brand guidelines.
• Analyse and report on content performance using analytics tools to optimise future posts.
• Develop and implement plans to increase website traffic and generate sales leads.

The Individual

• We’re looking for a creative and results-driven individual with the ability to manage content and social media activities efficiently and professionally. The ideal candidate will bring: 3–5 years’ experience in a content and social media role, either in-house or agency.
• Experience of B2B marketing within a similar industry, or industry with similar challenges.
• In-depth understanding of content marketing channels, tactics, and social media platforms.
• Knowledge of SEO best practices and the ability to implement them in content creation.
• Experience using content management systems (e.g., WordPress) and social media scheduling tools (e.g., HubSpot).
• Strong organisational and project management skills, with the ability to manage multiple initiatives simultaneously and meet tight deadlines.
• Strong analytical skills with the ability to interpret data and use insights to optimise content performance.
• Creative thinker with a proactive approach to developing innovative content and campaigns.
• Comfortable working independently and collaboratively within a small, fast-paced marketing team.
• Results-driven mindset with a focus on achieving and exceeding targets.
• Enthusiastic about exploring new technologies and approaches to enhance content creation and distribution.

Join the team

• As part of our team, you’ll enjoy a range of benefits that reflect the value we place on our people, including:
• Excellent salary based on your experience, alongside opportunities for growth within a fast-moving and supportive marketing team
• 25 days annual leave (plus Bank Holidays) Long-Term Service Benefit – Receive an additional day of annual leave every 5 years
• Holiday Purchase Scheme – Buy up to 5 additional days of leave per year
• Excellent pension scheme with 8% employer contributions
• Ongoing training & guidance provided
• A great working environment with a real team spirit
• Company social events
• Health & Wellbeing program with GP consultations, mental health support and discounted gym memberships
• Cycle to Work Scheme