Brand Manager - DIY Brands (No More Nails & Solvite)

Henkel; Dacorum; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading consumer goods company is seeking a Brand Manager to own the brand strategy for their DIY brands in the UK & Ireland. This pivotal role involves managing the brand P&L, developing annual plans, and executing impactful marketing campaigns. Ideal candidates should have a background in FMCG, strong analytical skills, and the ability to translate data into actionable insights. The position offers a flexible hybrid work model and various benefits.

Benefits

Flexible work scheme with flexible hours

Diverse national and international growth opportunities

Global wellbeing standards

Gender-neutral parental leave

Performance bonus / incentives

Competitive Pension & Life Assurance

Annual Leave: 27 days plus 8 Bank Holidays

Celebration vouchers

Qualifications

• Experience in FMCG/CPG company and strong understanding of the UK & Ireland consumer and retail landscape.
• Excellent project management and stakeholder engagement skills.
• Ability to translate data into actionable insights.

Responsibilities

• Manage full brand P&L to ensure revenue and profitability targets.
• Develop and implement annual brand plans aligned with global and local strategies.
• Lead development of new product concepts and impactful marketing campaigns.

Skills

Experience in CPG/FMCG sector

Excellent analytical skills

Ability to balance strategic thinking with operational delivery

Excellent project management skills

Commercial acumen

Creative thinking

Job description

About this Position

As Brand Manager for Henkel’s leading DIY brands, you will own the end-to-end brand strategy and execution for No More Nails and Solvite within the UK & Ireland market.

This is a pivotal role focused on driving profitable growth, strengthening market position, and delivering consumer-centric innovation.

The ideal candidate will have experience in FMCG/CPG company and strong understanding of the UK&I consumer & retail landscape.

What you´ll do

• Manage full brand P&L, ensuring delivery of revenue and profitability targets.
• Partner with supply chain and finance to identify cost-saving opportunities without compromising quality or brand equity.
• Develop and implement annual brand plans aligned with global strategy and local market needs.
• Pricing strategy, portfolio architecture
• Leverage research and data to understand consumer behaviour, identify trends, and inform decision-making.
• Monitor and analyse market share, sales performance, and competitive landscape to drive actionable insights.
• Work closely with Sales and Category Management teams to ensure flawless execution in retail channels.
• Partner with Global Marketing to adapt and localize global initiatives for the UK&I market.
• Lead development of new product concepts and impactful marketing campaigns to strengthen brand equity.

What makes you a good fit

• Experience in CPG/FMCG sector.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Ability to balance strategic thinking with operational delivery.
• Excellent project management and stakeholder engagement skills.
• Commercial acumen and experience managing P&L.
• Creative thinker with a passion for consumer-driven marketing.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Performance bonus / incentives
• Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
• Annual Leave: 27 days plus 8 Bank Holidays
• Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.