Brand Manager

KPMG UK; England; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading consultancy firm is seeking a Brand Manager for a 6-month fixed-term contract. This role involves supporting the development and management of the firm's brand, ensuring brand integrity across all marketing communications. The ideal candidate will have a proven track record in brand management, particularly in a professional services environment, and will collaborate effectively with various teams to enhance the KPMG brand's presence in the marketplace.

Benefits

Flexible working hours

Potential for office work or home-based work

Part-time options available

Qualifications

• Prior experience in brand management within a professional services environment.
• Ability to advise on brand strategy and execution.

Responsibilities

• Support development of KPMG's brand across marketing communications.
• Work with campaign teams to ensure brand integrity.
• Conduct market research and competitor analysis.

Skills

Brand strategy articulation

Stakeholder management

Data-driven decision making

Digital brand building

Education

BA university degree or equivalent

Professional marketing qualification (e.g., CIM)

Job description

Brand Manager – (6 month Fixed Term Contract)

Base Location: UK Wide

www.kpmg88careers.co.uk/experienced-professional/#LeBlender.OfficeLocations

The KPMG Business Services Development function (KBS) is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.

Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK.

From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, Internal Communications, Brand Management and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.

KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We've proudly stood beside the institutions and businesses which make the UK what it is.

Why Join KPMG as a Brand Manager

The KPMG brand is one of our most valuable assets. The commercial success of KPMG is inextricably linked to the strength of our brand and reputation in the marketplace. The challenge is our ability to articulate what's different and better about KPMG in an ever more competitive marketplace with strong alignment to our global brand strategy as we develop new propositions.

What will you be doing?

The role of the Brand Manager is to support the development and management of the KPMG brand ensuring brand integrity across our Marketing Communications. Working collaboratively with campaign teams you will advise on embedding the brand story into campaign planning and delivery driving a clear, consistent and distinctive presentation of our brand to the marketplace.

Responsibilities:

• Working with the Senior Manager, the individual will use their knowledge to support in all aspects of brand building from strategy to measurement
• Role holder will assist with the integration of the brand strategy across both internal and external brand activation
• Support key on-going brand refresh workstreams including client experience and governance
• Research and socialise market and brand insight including competitor analysis, brand trends and innovation
• Tracking, monitoring and providing insights and optimisations on our brand health and performance
• Working with key teams across the business to drive continuous improvement in the way we present our brand in the marketplace in-house design team, Strategic Communications and Offshore Operations
• Review marketing assets against global brand identity guidelines and professional standards and in line with Service level Agreements

What will you need to do it?

• Demonstrable ability to articulate brand strategy into end-to-end marketing programmes
• Thorough understanding of the main brand building blocks from strategy, visual identity, activation, governance to performance
• Ability to provide clear, consistent, and pragmatic brand advice to stakeholders
• Be collaborative, data-driven and insight led in your approach to managing stakeholder relationships
• Expert knowledge of brand management frameworks in protecting and growing the KPMG brand, assessing, and mitigating the risk
• Demonstrable experience of brand building in a digital environment
• Ability to communicate issues clearly, constructively, and assertively with internal clients.

Skills we’d love to see/Amazing Extras:

• BA university degree or equivalent
• Professional marketing qualification (e.g., CIM) preferred
• Experience of working within a professional services environment.

To discuss this or wider Central Services roles with our recruitment team, all you need to do is apply, create a profile, upload your CV and begin to make your mark with KPMG.

Our Locations:

We are open to talk to talent across the country but our core Central Service hubs for this role are:

• Watford
• Reading

With 20 sites across the UK, we can potentially facilitate office work, working from home, flexible hours, and part-time options. If you have a need for flexibility, please register and discuss this with our team.

Find out more:

Within Central Services we have a range of divisions and specialisms. Click the links to find out more below:

• Central Services (KBS) at KPMG: www.kpmgcareers.co.uk/experienced-professional/kpmg-business-services/
• Inclusivity and KPMG: www.kpmgcareers.co.uk/people-culture/being-inclusive/
• KPMG Workability and Disability confidence: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/need-support-let-us-know/

For any additional support in applying, please click the links to find out more:

• Applying to KPMG: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/
• Tips for interview: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/application-advice/
• KPMG values: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/our-values/
• KPMG Competencies: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/kpmg-competencies/
• KPMG Locations and FAQ: www.kpmgcareers.co.uk/faq/?category=Experienced+professionals