SEO Analyst / Data Specialist

RM Staffing B.V.; Roubaix; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

A staffing solutions company in Roubaix is seeking a highly analytical SEO Analyst/Data Specialist. This role will focus on SEO measurement and performance insights, turning raw data into actionable recommendations. The ideal candidate has 2-4 years of experience in SEO analytics, strong expertise in Google Analytics 4, and proficiency in data handling tools. Join a collaborative environment to influence SEO strategies and optimize growth.

Qualifications

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in SEO measurement tools.
• Experience building dashboards for stakeholders.

Responsabilités

• Create and maintain dashboards to track SEO performance.
• Set up KPI tracking for organic traffic and conversions.
• Provide insights for SEO strategy and optimization.

Connaissances

Google Analytics 4

Data analysis

Communication skills

SEO dashboard creation

Problem-solving

Outils

Google Search Console

Looker Studio

Excel

SQL

Description du poste

We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.

Key Responsibilities

• Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.
• Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.
• Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.
• Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.
• Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.
• Ensure accurate data collection and reporting, working with analytics and dev teams as needed.

Job Requirements

Must-Haves

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).
• Proficiency in Excel / Google Sheets and at least basic SQL for data querying.
• Experience building SEO dashboards and reports for stakeholders at different levels.
• Strong problem-solving, analytical, and communication skills.

Nice-to-Haves

• Familiarity with BI platforms like Tableau or Power BI.
• Experience analyzing enterprise or multi-market SEO data sets.
• Knowledge of Python / R for automation and advanced analytics.
• Experience supporting A / B testing and experimentation frameworks.