PRADA - CRM INSTORE MANAGER H/F

PradaGroup; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading luxury brand in Paris is seeking a CRM Instore Manager to oversee customer data management and enhance store performance. The successful candidate will ensure data accuracy, analyze performance metrics, launch CRM initiatives, and train staff on customer engagement strategies. This role requires strong retail management experience and excellent interpersonal skills. Join a diverse team committed to excellence and innovation in the luxury sector.

Qualifications

• Strong experience in retail, ideally as department or team manager.
• Proven track record of strong client development.
• In store-service oriented, proficient in IT/digital tools.

Responsabilités

• Ensure customer data accuracy inputted by store team.
• Analyze Client Advisors’ performance metrics.
• Provide Store Manager with Client Advisor strategy.
• Launch and monitor new CRM systems in store.
• Manage customer lists for local marketing activities.
• Conduct CRM training with sales staff.

Connaissances

Retail management experience

Client development

Customer centric approach

IT/digital tools proficiency

Excel proficiency

Interpersonal skills

Communication skills

Description du poste

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE:

The CRM Instore Manager consolidates the data regarding customers and provides the store staff the information required to consolidate the clientele, while supporting managers in the implementation of specific CRM projects at the store level.

RESPONSIBILITIES:

• To ensure customer data accuracy inputted by store team and validate data accuracy in system.
• To review and analyze Client Advisors’ performance including all elements of KPIs and MBOs (e.g CRM KPI, iPhone Interaction result, CRM activity results)
• To provide Store Manager individual Client Advisor overview and strategy.
• To launch and monitor new CRM system / function in store.
• To communicate with local Retail team :System / function enhancement ;Customer list / reports
• To generate and assist the interpretation of report in store.
• To manage customer list and ensure strategized local marketing activities.
• To assist Store Manager to setup in store CRM action plan by considering the event calendar and business environment.
• To conduct regular CRM training with the sales staff.
• To support Store Manager in all the activities related to customer satisfaction surveys, with a focus on store feedback collection & customer follow up action.

KNOWLEDGE AND SKILLS:

• Strong experience in retail, ideally as department or team manager.
• Proven track record of strong client development.
• In store-service oriented. Customer centric approach. Proficient in the main IT/digital tools.
• Familiar with Excel function and analytical.
• Engaging with strong interpersonal and communication skills.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.