Head of Marketing BSBI Paris (mfd)

Berlin School of Business and Innovation; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

An international higher education institution is seeking a Head of Marketing France to lead its marketing strategy and execution. The ideal candidate will drive brand awareness, manage local campaigns for student recruitment, and collaborate closely with the Global Marketing Team. The role requires at least 5 years of marketing experience, strong digital marketing knowledge, and fluency in French and English.

Prestations

Opportunities for career growth

Extensive training and development

Dynamic work culture

Qualifications

• At least 5 years of experience in marketing, including 2 years in a leadership role.
• Proven success in developing and executing marketing strategies in France.
• Strong understanding of digital marketing including SEO, PPC, CRM, social media.

Responsabilités

• Develop and execute the annual marketing strategy for BSBI France.
• Build and strengthen BSBI's brand presence in France across various media channels.
• Lead local campaign planning and execution for student recruitment.

Connaissances

Fluency in French and English

Digital Marketing

Leadership skills

Analytical mindset

Communication skills

Formation

Bachelor's degree in Marketing or related field

Master's degree preferred

Description du poste

Your Responsibilities

We are looking for a new colleague to join our Global Marketing Team taking care of BSBIs France campus on a full-time basis starting as soon as possible.

The Opportunity :

As Head of Marketing France you will lead BSBIs marketing strategy and execution in the French market. You will be responsible for driving brand awareness, student recruitment and local engagement in line with BSBIs international growth objectives. Working closely with the Regional Director Marketing and other members of the Global Marketing Team you will ensure that BSBIs values — creative, dynamic, forward-thinking and entrepreneurial — are reflected in all marketing activities.

Your tasks :

• Develop and execute the annual marketing strategy for BSBI France aligned with BSBIs global goals
• Build and strengthen BSBIs brand presence in France across digital, social and traditional media channels
• Lead local campaign planning and execution for student recruitment including partnerships, events and PR
• Oversee the production of localized marketing materials consistent with BSBIs brand guidelines and tone of voice
• Manage marketing performance reporting and optimize campaigns for lead generation and conversion
• Collaborate with admissions, academic and central marketing teams to ensure strategic alignment
• Manage local marketing budgets ensuring effective ROI and efficient use of resources
• Foster relationships with key stakeholders in the French higher education landscape

Your profile

Essential :

• Bachelors degree in Marketing, Business or related field; Masters degree preferred
• At least 5 years experience in marketing including 2 years in a leadership role preferably in higher education
• Proven success in developing and executing marketing strategies in France
• Strong understanding of digital marketing (SEO, PPC, CRM, social media, content marketing)
• Fluency in French and English (written and spoken)
• Excellent communication and leadership skills with the ability to manage cross-functional collaboration
• Analytical mindset with experience using data to drive decision-making

Desirable :

• Experience working in international or multi-campus educational environments
• Familiarity with the private education sector and student recruitment marketing
• Understanding of the higher education regulatory and competitive landscape in France

Why us

• An international environment with a multicultural audience and a meaningful social impact
• Support in achieving your professional goals and development
• Opportunities for career growth alongside BSBI including leadership roles
• Extensive training to equip you with the knowledge and skills needed to excel
• Work in a young dynamic and positive culture that fosters collaboration
• Be at the forefront of an exciting educational opportunity leading the way forward and growing with BSBI

About us

BSBI is part of GUS Germany GmbH (GGG) a dynamic network of higher education institutions with more than 18000 students at locations in Germany, Europe and beyond.

We prepare students for impactful global careers providing accessible and quality education to cultivate future industry leaders. With a focus on enterprise leadership and success our programmes empower students with an entrepreneurial mindset to lead and succeed fostering an inclusive, innovative and supportive learning environment. Our mission is to shape the future by nurturing exceptional talent and driving positive change in the competitive international business world.

Required Experience :

Director

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1