Head of B2B Marketing

AVIV Group; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading PropTech company in France is seeking a Head of B2B Marketing to lead the full marketing strategy for real estate professionals. The ideal candidate will have 5-8 years of B2B marketing experience, including 3 years in leadership roles, and a proven track record in demand generation and content strategy. This full-time role requires excellent communication skills in both French and English and offers the opportunity to significantly impact AVIV's growth strategy.

Qualifications

• 5-8 years of B2B marketing experience, including 3 years in leadership roles.
• Background in SaaS or digital platforms preferred.
• Proven experience in demand generation and CRM marketing.

Responsabilités

• Define and execute France-wide B2B marketing strategy aligned with OKRs.
• Build integrated acquisition and retention campaigns.
• Create high-quality content and insights for thought leadership.

Connaissances

Digital Marketing

Performance Marketing

B2B Sales

Marketing

SAAS

Customer Acquisition

Multichannel Marketing

Team Management

Public Speaking

Lead Generation

Description du poste

Overview

As Head of B2B Marketing you will own and elevate the full B2B marketing strategy for real estate professionals agencies developers mandataires and property managers. Your mission is to position SeLoger as the undisputed partner of choice for the industry driving sustainable growth demand and loyalty across all customer segments.

This is a high-impact strategic role with broad cross-functional influence. While leading a focused core team you will activate and orchestrate a wide network of marketing experts including Lead Generation Events PR Social Media Creative and Product Marketing ensuring seamless execution of an integrated B2B marketing plan. You will act as the architect and conductor of a company-wide engine that fuels commercial success.

Your impact will be measured not just in campaigns but in commercial results helping AVIV France achieve its ambition to capture 50% of Frances residential GMV by 2030.

What You'll Do

1. 1. Strategic Leadership
   • Define and execute the France-wide B2B marketing strategy aligned with commercial OKRs.
   • Shape SeLoger’s professional brand positioning across all customer segments.
   • Partner with Sales Product and Marketing teams to ensure unified execution and measurable impact.
2. 2. Growth Marketing
   • Build integrated acquisition and retention campaigns (digital CRM content events partnerships).
   • Drive local and creative activations to increase AVIV’s market share from targeted campaigns to innovative on-the-ground initiatives.
   • Create all marketing material necessary for local sales actions (content sales pitch goodies).
   • Own the customer journey before sales handover: website experience forms AI chat and inbound SLAs.
   • Implement a strong engagement strategy through B2B social media and animation of our own professionals community.
3. 3. Product launches
   • Accompany product launches with content sales pitch and communication plans.
   • Partner with Product Marketing to ensure commercial readiness adoption and field feedback loops.
4. 4. Insights Content & Thought Leadership
   • Create high-quality content and insights reports webinars case studies events and sales enablement tools.
   • Position AVIV France as the thought leader for real estate professionals.
5. 5. Team & Culture
   • Build mentor and inspire a high-performing B2B marketing team.
   • Foster a culture of speed accountability and customer obsession.

Qualifications: What You Bring

• 58 years of B2B marketing experience including 3 years in leadership roles with a proven ability to design and execute marketing strategies for SMB audiences.
• Background in SaaS digital platforms or marketplaces (real estate experience a plus).
• Proven track record in demand generation CRM / lifecycle marketing and content strategy.
• Demonstrated experience partnering closely with field sales teams they will be your day-to-day strategic counterpart.
• Strong analytical and commercial mindset with P&L understanding.
• Excellent communication skills in French and English.
• A collaborative data-driven and entrepreneurial approach with a good sense of humor!

How You'll Succeed

• B2B marketing-attributed pipeline and revenue growth.
• Lead quality, conversion and cost efficiency.
• Customer satisfaction and agent NPS.
• Engagement and retention across all professional segments.
• Building a high-performing and motivated team.

Additional Information

Why Join AVIV

• Build the B2B marketing engine of Europe’s largest PropTech.
• Shape how 70000 real estate clients engage with SeLoger and Meilleurs Agents.
• Operate at the heart of AVIVs growth strategy with real influence and ownership.
• Work alongside passionate talented people in a company that’s transforming real estate across Europe.

Remote Work: No

Employment Type: Full-time

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Experience: years

Vacancy: 1