Global Performance Marketing Lead

cozycozy; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading travel-tech startup in Paris is hiring a Performance Marketing Lead to manage paid acquisition across various channels including Google Ads and TikTok. In this hands-on role, you will develop growth strategies and optimize campaigns to enhance ROI while elevating brand presence. Candidates should have 5+ years of experience in performance marketing, ideally within the travel sector, and be fluent in English. The position offers competitive salary, stock options, and a vibrant team environment.

Prestations

Competitive salary

Stock options

Health insurance

Unlimited coffee, tea, snacks, and drinks

Qualifications

• 5+ years in performance marketing for a consumer product.
• Ideal experience in travel, marketplace, or agency settings.
• Comfortable in fast-paced environments with close deadlines.

Responsabilités

• Own the paid growth strategy across multiple channels.
• Operate accounts hands-on and optimize budgets daily.
• Use data for guiding decisions and maintain reporting quality.

Connaissances

Hands-on expertise with Google Ads

Meta conversion campaigns

TikTok performance

Fluent in English

Strong understanding of tracking and attribution

Creative testing mindset

Excellent communication skills

Formation

Degree in Marketing or related field

Outils

GA4

Branch

Excel

Description du poste

Cozycozy is the only platform that gives you real-time access to all available holiday accommodations. We feature over 20 million listings from more than 100 booking sites, with offices in Paris and Budapest and presence in over 50 countries in 20 languages.

About the role

At Cozycozy, we’re building the world’s best accommodation metasearch platform making travel simple, transparent, and inspiring. We are hiring a Performance Marketing Lead to own the paid acquisition across Meta, Google Ads (Performance Max, Search, YouTube), and TikTok, with the mandate to test and scale new channels when relevant.

This is a hands-on role with a strategic scope. You will plan and manage campaigns in 50+ markets, optimize them daily, and use data to guide every decision. You will partner on creative production and run a clear testing cadence to improve ROI while elevating the brand. You will lead the way to strengthen our tracking and attribution across the web and app.

You’ll be part of an international team (with 12 nationalities represented) that’s passionate about travel and innovation. By joining cozycozy, you’ll have the opportunity to make a real impact by helping millions of travelers worldwide find their perfect accommodation!

Your role will be structured across three key areas: Strategy & Ownership, Execution & Daily Optimisation, and Data Tracking & Reporting. You’ll bridge Marketing with the wider organization, ensuring every decision is data-informed and aligned with strategic goals.

The position is an onsite role based in central Paris.

Your mission

Strategy & Ownership

• Own the paid growth strategy across Meta, Google Ads (Performance Max, Search, YouTube), Meta, TikTok in 50+ markets, and evaluate new channels as needed.
• Define market priorities, channel and device mix (web vs app, Android vs iOS, mobile web vs desktop).
• Build a structured testing roadmap for channels, audiences, and creatives.

Execution & Daily Optimisation

• Operate the accounts hands-on. Pace budgets, adjust bids, tighten exclusions, and refresh ads daily.
• Manage budgets day to day with clear rules for scale, pause, and reallocation by market.
• Collaborate on creative production and own the testing plan and feedback loop: define hypotheses, set success criteria, schedule tests, share learnings, and retire weak variants quickly.

Data Tracking & Reporting

• Use data to guide every decision. Own a clear, reliable reporting built from platform data and internal logs.
• Implement and maintain tracking quality: UTMs, Branch deep links, Meta CAPI, Google Enhanced Conversions, etc.
• Share a weekly report with tests, insights, ROI impact, brand learnings, and next moves.

About you

• You have a degree in Marketing or a related field.
• You have 5+ years in performance marketing for a consumer product at scale, ideally travel, marketplace, or in an agency.
• You have hands-on expertise with Google Ads (Search, Performance Max, YouTube), Meta conversion campaigns, and TikTok performance.
• You are fluent in English (written & spoken). French is a strong plus.
• You possess a strong understanding of tracking and attribution. You’re comfortable with GA4, Branch, UTMs, and server-side conversions.
• You can build clear and reliable reporting in Excel.
• You have a creative testing mindset with an intuition for brand perception, able to brief, iterate, and scale winners without harming the brand.
• You are an excellent communicator and team player with proven collaborative skills.
• You are comfortable in fast-paced environments, organized, and able to deliver accurate results on close deadlines.

Why join Cozycozy?

You’ll operate in a key role in the development of a fast-growing travel-tech startup. We have a diverse team across Paris and Budapest, united by curiosity and collaboration. We encourage initiative, creativity, and ownership, and you’ll have the freedom to shape processes and lead projects end-to-end. Enjoy our Paris office with unlimited coffee, tea, snacks, and drinks. Competitive salary, stock options, health insurance, and a Swile card.

Our hiring process

• HR interview with Mia, our Head of Talent
• 1:1 interview with the Hiring Manager (onsite)
• Business case to present recommendations to the CEO and stakeholders
• Meet the team onsite

What’s Next?

We will review your CV and cover letter and respond with an update as soon as possible. Learn more about us at cozycozy.com and follow us on LinkedIn, Instagram, TikTok, and Facebook.