EMEA Marketing Group Leader - Ray-Ban Meta & Oakley Meta

EssilorLuxottica; Charenton-le-Pont; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A global eyewear leader is seeking a passionate Marketing Leader to drive the Wearables category. You will craft consumer campaigns, enhance retail experiences, and foster partnerships with opticians. This role demands a proactive strategist fluent in English, with the ability to engage diverse teams and navigate dynamic environments. Join us in shaping the future of smart eyewear in a rapidly evolving market.

Qualifications

• Proficient in English; Italian and French are a plus.
• Experience in B2B and B2C marketing.
• Ability to drive consumer engagement and retail activations.

Responsabilités

• Lead brand experience and activation initiatives for the Wearables category.
• Design immersive retail experiences to promote Wearables.
• Develop annual marketing acceleration plans to drive growth.
• Create a seasonal marketing calendar for sustained engagement.
• Empower opticians through training and sell-out programs.
• Build partnerships and an ambassador network for category growth.
• Ensure presence at major industry events.

Connaissances

Fluent in English

Creative strategist

Excellent communicator

Proactive and initiative-oriented

Agile in changing environments

Description du poste

Overview

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

EssilorLuxottica, in partnership with Meta, is shaping the future of smart eyewear, positioning Ray-Ban | Meta and Oakley | Meta as the cornerstone platforms of the emerging wearables revolution. This category represents a powerful growth engine, blending cutting-edge technology with iconic design to deliver unprecedented consumer experiences.

The opportunity ahead lies in accelerating adoption, driving optician advocacy, and seamlessly integrating connected eyewear into everyday life, expanding from lifestyle expression to high-performance functionality. Ray-Ban | Meta inspires modern lifestyles, while Oakley | Meta empowers performance-driven users.

With a bold long-term vision and a robust global rollout strategy, EssilorLuxottica is poised to scale its wearables ecosystem and shape the next frontier of smart eyewear innovation worldwide.

The EMEA Marketing Team for Professional Solutions (Wholesale) is on the lookout for a seasoned and passionate Marketing Leader to spearhead the category development and geographic expansion of Wearables, targeting both B2B and B2C.

Reporting directly to the Marketing Director for Wearables, you’ll work hand-in-hand with key players across the Group, from Global Marketing and Marketing Services at our Milan headquarters to Brand Leaders throughout the EMEA region, as well as subsidiaries in our 7 strategic regional hubs : France, Italy, Iberia, Dach, North, MENA, East.

About the Role

We’re seeking a passionate and dynamic Marketing Leader to join our EMEA Professional Solutions (Wholesale) team, with a key focus on ensuring in-store excellence across B2B and B2C channels, covering visibility, product demonstrations, experiential activations, in-store events, and retail advertising. In this role, you will lead brand experience and activation initiatives within the Wearables category, driving both optician and consumer engagement and accelerating market adoption.

Reporting directly to the Marketing Director for Wearables, you will collaborate closely with global and regional teams—from Corporate Marketing at our Milan HQ to Brand Leaders and subsidiaries spanning 7 key regional hubs (France, Italy, Iberia, Dach, North, Meta, East).

What you’ll do

• B2C Communication – Adapt and deploy powerful consumer campaigns that ignite awareness, desire, and advocacy for Wearables, transforming them into a must-have lifestyle and performance category.
• In-Store Consumer Journey – Design immersive, end-to-end retail experiences, from striking window displays to interactive demos, that bring Wearables to life and hero our brands within the optical environment.
• Annual Acceleration Plans – Drive the execution of high-impact growth plans, fueling momentum and unlocking regional performance year after year.
• Seasonal Marketing Calendar – Build vibrant, insight-driven activations featuring tailored promotions and product bundles that sustain engagement and excitement throughout the year.
• Optician Education – Empower opticians through targeted training and sell-out programs that deepen expertise, inspire advocacy, and drive conversion at scale.
• Partnerships with Opticians – Cultivate strong, trust-based partnerships and a dynamic ambassador network to champion adoption and amplify category growth.
• B2B Events – Ensure Ray-Ban | Meta and Oakley | Meta command attention across all major industry events, reinforcing our leadership and vision in the fast-evolving wearables space.

What Sets You Apart

• Fluent in English (written and spoken); Italian and French proficiency is a plus
• Proactive, self-driven, and highly initiative-oriented
• A creative strategist with a strong execution mindset—turning innovative ideas into reality with excellence
• An excellent communicator with the energy to engage and inspire cross-functional teams
• Agile and comfortable in complex, changing environments
• A natural leader and influencer, able to build credibility and strong internal networks