Demand Generation Team Manager

swan.io; Paris; Hybride; EUR 50 000 - 75 000; Plein temps

Résumé du poste

A European embedded banking company in Paris seeks a Demand Generation expert to drive growth through impactful campaigns for enterprise clients. The role involves leading the team, developing marketing strategies, and leveraging data insights to optimize engagement and conversion. Ideal candidates should have extensive experience in B2B growth and a strong understanding of both marketing automation and CRM tools.

Prestations

25 days holidays + RTT

Meal vouchers

Monthly mobility package

Health insurance

Sports activity discounts

Well-being support

Hybrid remote policy

Annual offsite

Diversity and inclusion focus

Qualifications

• 5 to 7+ years of hands-on B2B growth experience focusing on enterprise accounts.
• Proven experience running targeted marketing programs across multiple channels.
• Data analysis proficiency with the ability to convert insights into growth opportunities.

Responsabilités

• Lead the Demand Generation team and manage performance.
• Orchestrate ABM campaigns targeting B2B customers.
• Develop scalable frameworks for marketing and sales enablement.

Connaissances

B2B growth

Campaign management

Data analysis

Team leadership

Technical literacy

Communication skills

Outils

HubSpot

N8N

BI tools

Description du poste

About

Swan is Europe's embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand. Swan processes over €1.5 billion in monthly transactions for more than 150 companies‑like Pennylane, Indy, Agicap, Libeo, and Lucca. Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Our mission

Banking belongs in business software. Many software companies already serve small businesses incredibly well : helping them send invoices, run payroll, manage inventory, and more. They're on a mission to become the central hub for managing every aspect of business life. But when it comes to financial workflows, there's still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals. It's a missed opportunity. Business software shouldn't just record financial activity - it should run it.

Job description

Swan is looking for a Demand Generation expert to help us scale across Europe. You'll focus on driving measurable growth through high‑impact campaigns for enterprise clients, leveraging best‑in‑class playbooks while staying deeply connected to our product and tech stack. This is more than a growth role – it's about building a system that captures, educates, and converts enterprise demand while paving the way for a scalable growth engine.

Main tasks

• Team Management : Lead our Demand Generation team, taking full responsibility for team performance, engagement, and development
• Orchestrate ABM campaigns : Run targeted B2B marketing campaigns : Build and manage marketing campaigns that focus on high‑value business customers. Work closely with the Sales team to create and update lists of target companies, using data insights to reach the right prospects at the right time. Support marketing efforts around industry events and conferences to generate leads and drive sales opportunities.
• Playbook Development : Create repeatable, scalable frameworks for account‑based marketing (ABM), lead nurturing, and sales enablement for enterprise clients.
• Paid & Owned Media : Run paid search, paid social, and other digital acquisition channels with measurable MQL / SQL targets.
• Lifecycle Optimization : Analyze the user journey, optimize conversion funnels, and coordinate content and automation to drive engagement and retention.
• Data‑Driven Growth : Use BI tools and CRM data to track performance, identify gaps, and iterate strategies quickly.
• Our stack : Webflow, n8n, Dust, Clay, Dreamdata, Lemlist, HubSpot

Preferred experience

• 5 / 7+ years of hands‑on experience in B2B growth, ideally focused on enterprise accounts and demand generation.
• Proven experience running targeted marketing programs across multiple channels - including online ads, LinkedIn, Reddit, digital billboards, corporate gifts, and other platforms - with a track record of generating measurable sales results.
• Hands‑on experience with paid search and paid social campaigns, with a results‑oriented mindset.
• Strong technical literacy : marketing automation, CRM, BI tools, data enrichment, tagging, and workflow automation. HubSpot + N8N experience is a plus.
• Data analysis proficient with the ability to turn insights into growth opportunities. Comfortable working with numbers and metrics – skilled at tracking how leads move through the sales process, finding ways to improve results, and using performance data to make campaigns more effective and show clear return on investment.
• Excellent communication and teamwork skills with the ability to work effectively with sales, product, and marketing teams. You communicate clearly and proactively, coordinate with internal teams and external partners, and keep projects moving forward smoothly.
• Self‑starter who thrives in a fast‑paced, target‑driven environment.
• Our ideal teammate : Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

Perks of being a Swanee

• Holidays : 25 days + RTT
• Meal Vouchers : We provide a meal voucher card to cover your meals on work days.
• Transport : Monthly mobility package for employees. In accordance with the company agreement for sustainable mobilities, you can now use your mobility package to pay for alternative commuting modes.
• Health insurance (mutuelle) : Alan. This is Swan's health and welfare insurance.
• Sports : Thanks to our partnership with Classpass and Gymlib, you can enjoy advantageous discounts on subscriptions. They offer a wide range of sports activities as well as wellness activities.
• Well‑being support : access to Moka Care for mental health and wellness.
• Hybrid remote policy : We offer the possibility of working from home for 2 days per week.
• Offsite : Once a year we gather to reconnect, deep‑dive into big topics, and relax.
• This isn't a perk, it should be the rule, but diversity and inclusion are important at Swan. We're working hard to get better every day.

Our values

• Simpli­city : If something's convoluted or confusing, we work extra hard to break it down. - Making complex things simple is what we do.
• Long Term : We always play the long game, whether it's to support our partners in their growth journey, or make tangible commitments to climate action.
• Excellence : We are a team of experts who consistently go all out to create pixel‑perfect banking services and exceed our partners' expectations—whatever it takes.
• Be Human : We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

Recruitment process

• A 30‑min video call with our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions
• An interview with Vincent, our Lead Growth
• An business case and interview with Joel, our VP Marketing
• An interview with our Head of Sales and HRBP

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we're interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan's success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

Department Marketing & Growth Role Growth Locations Paris Remote status Hybrid Employment type Full‑time Type of contract Permanent