Sr. Performance Marketing Specialist- Monopoly GO!

Scopely; Barcelona; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading interactive entertainment company in Barcelona is seeking a Senior Performance Marketing Specialist. This role involves managing significant marketing budgets, strategising and optimising mobile campaigns, and measuring acquisition performance. Candidates should have a BA or BS degree and at least 2 years of experience in performance marketing. A high proficiency in Excel is essential, and familiarity with tools like Google Ads is a plus. The position offers a hybrid work arrangement.

Formación

• Minimum 2 years of experience in performance marketing.
• Strong proficiency with Excel; SQL is a plus.
• Proven ability to communicate effectively with cross-functional teams.

Responsabilidades

• Manage performance marketing budgets across channels.
• Strategise, execute, and optimise mobile campaigns.
• Design and execute A/B testing and report results.

Conocimientos

Performance marketing

Media buying

Analytical skills

Creative problem-solving

Cross-functional communication

Educación

BA or BS degree in relevant field

Herramientas

Excel

SQL

Facebook Ads

Google Ads

MMP

Descripción del empleo

Scopely is looking for a Senior Performance Marketing Specialist to join our Monopoly GO! team in the Barcelona Hub on a hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Monopoly GO! is a key franchise that has become Scopely’s largest game, enjoyed by millions of players. The team is based in Canada, Europe and the US, and works every day to create captivating new experiences for our players.

What You Will Do

• Manage significant performance marketing budgets across multiple channels to maximise games’ growth and profitability
• Strategise, execute and continually optimise mobile campaigns on several critical mobile platforms, including paid social, DSP, reward channels, etc
• Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions.
• Design and execute A/B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
• Work cross-functionally with product, ads, and data

What We’re Looking For

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
• Minimum 2 years of experience in media buying/user acquisition/performance marketing.
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Creative problem-solving acumen, as well as analytical rigour to verify or invalidate assumptions
• Strong analytical skills and attention to detail
• Strong proficiency with Excel required, SQL is a plus
• Proven ability to effectively communicate with cross-functional teams
• Prefer candidates with direct previous experience in mobile user acquisition.
• Hands-on experience with MMP, Facebook Ads and/or Google Ads is a plus
• Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com

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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.