Senior Marketing Operations Manager, Amazon Freight

Amazon; Barcelona; Presencial; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

Amazon recrute un Marketing Manager pour prendre en charge sa stratégie marketing pour le produit Amazon Freight. Le candidat sera responsable de l'optimisation des processus marketing et collaborera étroitement avec plusieurs équipes. Ce rôle offre l'opportunité de façonner l'avenir de la stratégie marketing globale dans un environnement en forte croissance.

Formación

• Expérience en marketing professionnel (non-stage) exigée.
• Capacité à utiliser des données pour améliorer les performances.
• Expérience en campagnes marketing à plusieurs fuseaux horaires.

Responsabilidades

• Gérer le calendrier des campagnes email et le rapport via Pardot.
• Développer et gérer des outils de marketing attribuant les leads.
• Collaborer avec les développeurs pour gérer le backend du site web.

Conocimientos

Data-driven decision making

Email Campaigns

Marketing Automation

Lead Generation

Cross-functional collaboration

Herramientas

Salesforce

Pardot

Marketo

HubSpot

Excel

Tableau

Descripción del empleo

DESCRIPTION

Do you enjoy working in a fast-growth environment where you can impact customer experience at scale in one of Amazon's newest ventures?

Amazon Freight (AF) is experiencing triple-digit growth as we expand this new product across Europe (EU5+). We are hiring a Marketing Manager to support our Analytics and Automation Marketing strategy. Join our team and help us make history!

We are seeking a Marketing Manager responsible for managing the Marketing Technology (Martech) stack for the AF Marketing team. The role involves building reporting tools and automation campaigns to drive AF's growth. The candidate will influence and collaborate with sales, product, and marketing teams. Responsibilities include creating lifecycle marketing programs, reporting, email campaigns, and adapting strategies based on marketplace dynamics.

Are you passionate about solving complex problems with simple automated solutions? Do you enjoy thinking big while diving deep into details? Have you managed websites or marketing measurement and automation tools? Do you like influencing product teams and collaborating on roadmaps?

Key job responsibilities

1. Develop tools and capabilities for full funnel marketing attribution and improve lead scoring in Salesforce.
2. Manage the email campaign roadmap, from design to execution via Pardot, to generate and nurture leads across channels to improve conversion rates.
3. Coordinate with software developers to develop and manage website backend.
4. Manage marketing dashboards and lead generation machine learning tools, forecasting leads by region based on website traffic.
5. Oversee lead capturing and conversion tools like Pardot, Marketo, and Salesforce.
6. Create a roadmap for marketing lifecycle programs to accelerate the funnel across all customer stages.
7. Measure email campaign effectiveness using A/B testing.
8. Build, maintain, and optimize the marketing technology stack to enhance marketing effectiveness and performance.
9. Collaborate with sales operations to troubleshoot and enhance lead management processes and integrations.

BASIC QUALIFICATIONS

• Experience in professional marketing roles (non-internship).
• Proficiency in using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation and analysis.
• Experience executing campaigns across multiple timezones and languages.
• Experience scaling cross-functional marketing programs.
• Technical experience with reporting and automation in Salesforce, Pardot, Marketo, HubSpot, etc.

PREFERRED QUALIFICATIONS

• Experience leading large cross-functional teams and agency partners.
• Experience designing joint marketing plans with global strategic partners.
• Experience with lifecycle marketing campaigns and workflows.

Amazon is an equal opportunity employer. We value diversity and are committed to an inclusive environment. For privacy and data security information, please see our Privacy Notice. If you require workplace accommodations, visit this page.