Senior Adtech Project Manager

Adevinta 2021; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading technology firm in Barcelona is seeking a Senior Adtech Project Manager to oversee ad technology projects and enhance advertising operations. The ideal candidate will have expertise in project management, technical integrations, and a strong understanding of the advertising domain. You will work closely with various teams to ensure seamless operations and deliver effective solutions, contributing significantly to revenue growth through advertising technologies.

Formación

• Strong expertise in advertising technology integration.
• Proven track record in project management within tech environments.
• Ability to implement solutions effectively and monitor performance.

Responsabilidades

• Plan, implement, and manage ad technology projects.
• Provide expert insight on advertising platform usage.
• Foster collaboration within the team and with stakeholders.

Conocimientos

Project management

Technical integration

Advertising domain expertise

Collaboration

Strategic planning

Descripción del empleo

Overview

The Senior Adtech Project Manager will be part of the Advertising operations team in Adevinta Motor, and will work closely with the Technical consultant in the team.

Areas of Responsibility for the AdTech Team

The AdTech team, which includes both Program Managers and Technical Consultants, is responsible for:

• Advertising Domain: Providing a common advertising domain that offers advertising services to all marketplaces across Adevinta Motor for users and clients.

• CRM: Providing processes and support to sales and operations teams to ensure seamless connectivity between CRM and advertising tools.

• Segment: Administering, processing, supporting, and governing a scalable segmentation in Adevinta Motor marketplaces.

• Tooling: Providing processes and maintenance for clear tooling management and visibility.

• Booking Subdomain: Offering all capabilities to book ad spaces in Adevinta Motor marketplaces. This includes managing and governing the advertising server (with a focus on scalability and agility), managing users and permissions, defining naming conventions, managing best practices, exploring new functionalities, and managing the technical relationship with Advendio. It also involves providing support for incidents, queries, and blockages, especially with sales teams, and conducting training.

• Serving Subdomain: Providing all capabilities to serve ads in Adevinta Spain marketplaces. This includes managing and governing the advertising server (with a focus on scalability and agility), managing users and permissions, defining naming conventions, managing best practices, exploring new functionalities, and managing the technical relationship with Google. It also involves providing support for incidents, queries, and blockages, and conducting training.

Job Description

This position combines what the technical consultant actually does and add the Program manager skillset:

Technical Consultant

The Technical Consultant is a specialist focused on integrating technologies into business operations to achieve goals effectively and scalably. This role is crucial for ensuring the smooth operation, continuous improvement, and expert support of our advertising platforms.

Key Responsibilities

• Solution Implementation & Management: Plan, implement, and manage initiatives and solutions within our systems effectively.

• Industry Expertise: Stay informed about the latest trends in the advertising landscape and identify new opportunities for our platforms.

• Platform Support & Insight: Provide expert insight and support on the usage of our advertising platforms to internal teams and users.

• Technical Issue Resolution: Offer assistance and solutions for technical issues related to advertising technologies.

• Solution Design & Architecture: Design technical solutions, ensuring robust architecture and high quality to enable scalability and rapid growth.

• Platform Monitoring: Monitor the performance and operation of advertising platforms to reduce the risk of incidents and ensure smooth functioning.

• Training & Knowledge Transfer: Train team members to foster cross-functional capabilities and ensure knowledge sharing within the team.

Program Manager

The Program Manager for Advertising Technology plays a pivotal role in designing, planning, and executing successful projects and initiatives within the advertising team. This position ensures that all efforts align with the strategic goals of the advertising team, while driving continuous improvement and efficiency in tools and processes.

Key Responsibilities

• Strategic Alignment & Planning: Develop tactical plans and a roadmap for the team that are fully aligned with the advertising team's strategy and goals, in close collaboration with the Product Manager in charge of Advertising growth.

• Prioritization & Delivery: Lead team-level prioritization, ensuring initiatives are aligned with overall goals, quality standards, and delivery timelines.

• Progress Tracking & Reporting: Monitor project progress diligently and provide regular updates to all stakeholders, ensuring everyone is informed.

• Process & Tool Improvement: Identify opportunities to enhance processes and tools, implementing best practices to increase efficiency and effectiveness.

• Product Backlog Ownership: Take ownership of the team's product backlog, encompassing both business and product initiatives.

Shared Values for both roles

• Innovation: Strive for continuous improvement and embrace new technologies to stay ahead in the advertising landscape.

• Efficiency: Drive operational efficiency in tool development and management, ensuring streamlined processes for optimal performance.

• Collaboration: Cultivate a collaborative environment within the team and with stakeholders, recognizing that collective efforts drive success.

• Scalability: Embrace scalability in adapting and refining tools to meet the ever-changing demands of the advertising landscape, ensuring responsiveness to emerging trends.

Advertising in Adevinta

Mission:

Advertising contributes to the Adevinta revenue by more than 10% and thus supports the core classified business.

Our Advertising products contribute to the user value and provide best results (performance, branding, …) for our clients.

Purpose of Advertising:

Advertising is a revenue driver within Adevinta Motor

Through Advertising we are able to overperform our revenue and therefore we gain more flexibility with other revenue relevant decisions

Advertising increases the user and client value

Strategy:

Advertising focuses on Small/medium companies but serve Large advertisers/agencies as a media outlet