Overview
Digital PR Specialist
At GoStudent GmbH , we are seeking a creative and proactive Digital PR Specialist to join our international marketing team.
Responsibilities
- Plan and execute creative digital PR campaigns aligned with brand and SEO objectives, adapting and localizing campaigns for the German market in close collaboration with local marketing and SEO teams, and coordinating with external digital PR agencies to ensure smooth and timely campaign rollouts.
- Write compelling, SEO-optimized content such as press releases, articles, and reports, collaborating with designers, content creators, and data analysts to produce engaging assets, and supporting corporate communications.
- Build and maintain strong relationships with journalists and media outlets, pitch newsworthy stories and content to secure high-quality media coverage and backlinks, react quickly to trending news and events by providing relevant brand commentary, and monitor media trends to identify PR opportunities and develop innovative story angles.
Qualifications
- At least 2 years of experience in Digital PR, with a proven track record of supporting SEO growth through earned media.
- Native-level German and English or Spanish.
- Deep understanding of the PR landscape, and experience with PR tools like Hunter.io, Buzzstream, or similar platforms.
Benefits
- Permanent full-time contract, flexible schedule, intensive working days.
- 25 days holiday, hybrid working mode, full remote option after 6 months.
- Flexible benefits, regular Team Building Activities and Events, and a spectacular working environment within a company in continuous growth.