Performance Marketing Manager (f/m/d)

coma AG; Valencia; Híbrido; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company is seeking a Performance Marketing Manager to enhance clients' digital performance through expert SEO strategies and performance analysis. The role involves customer consulting, developing SEO concepts, and optimizing paid campaigns. With flexibility in working hours and the opportunity for further training, you will join an international team in Valencia, contributing to impactful marketing solutions.

Servicios

Flexible working hours

Further training opportunities

Interdisciplinary and international team

Remote work options

Family-like working atmosphere

Formación

• Several years of experience in performance marketing focusing on SEO and tracking.
• Very good knowledge of SEO tools and web analytics.
• Experience with integrating AI tools into workflows.

Responsabilidades

• Optimize online marketing campaigns for B2B customers.
• Develop and implement SEO strategies to increase organic visibility.
• Conduct data-based optimization and performance analysis.

Conocimientos

SEO

Tracking

Data-driven analysis

Marketing Automation

Herramientas

Google Analytics

Google Tag Manager

Matomo

HubSpot

ActiveCampaign

Descripción del empleo

Who we are looking for

Are you ready to take our clients' digital performance to the next level with your SEO skills and tracking know-how? Then join our team and create customized strategies that deliver real impact!

That's what awaits you

As a Performance Marketing Manager (f/m/d), you will be responsible for optimizing our online marketing campaigns. You will develop targeted strategies to promote the growth of our B2B customers. Your tasks will include the following:

• Customer consulting and strategic support: you will provide our customers with expert advice on SEO and tracking issues, present results and make clear recommendations for optimizing their digital marketing strategies.
• Developing and implementing SEO strategies: You develop and optimize SEO concepts to increase our clients' organic visibility and traffic. This includes keyword research, on-page optimization, technical SEO measures and content creation.
• Tracking and performance analysis: You implement and monitor tracking setups (e.g. with Google Analytics, Tag Manager, Matomo) and analyze relevant KPIs. You will be responsible for the continuous optimization of conversion rates and the identification of growth opportunities.
• Data-based optimization: Based on web analytics data, you will create meaningful reports and derive well-founded recommendations for action to increase campaign performance.
• SEA and paid media: You support the creation and optimization of paid campaigns (e.g. Google Ads, LinkedIn Ads, etc.) and ensure that performance targets are met through structured monitoring.
• Continuous market and competitor analysis: You monitor current trends in SEO and tracking, analyze the competition and take proactive measures to improve performance.
• coma's marketing: You are responsible for independently managing our own coma marketing channels.

That's what we expect from you

• Several years of experience in performance marketing with a focus on SEO and tracking
• You are enthusiastic about marketing automation, SEO, lead generation and conversion tracking
• Very good knowledge of Google Analytics, Google Tag Manager, Matomo, SEO tools, HubSpot, ActiveCampaign and common reporting tools
• You have experience in dealing with AI and integrating modern AI tools into your workflow to make our work even more efficient
• A data-driven way of working and analytical skills
• You show a high level of commitment and initiative
• A passion for digital marketing trends and technical know-how in the field of tracking and web analytics

That's what we offer

• You work in an interdisciplinary and international team on site at our Spanish location in Valencia, of course also remotely.
• From time to time you will visit your colleagues in Munich or your Munich colleagues will travel to Valencia - to work and also for unforgettable team events. Have a look here:https://vimeo.com/775755571
• Enjoy flat structures, lots of freedom and a family-like working atmosphere.
• Work-life party: Look forward to flexible working hours instead of constant overtime.
• What do you want to achieve professionally and personally? We support you with further training opportunities and development meetings.
• Windows or macOS: Choose the hardware that suits you.
• Fun in the team and kind words - are free with us