Marketing & User Acquisition Manager

Social Discovery Group; España; A distancia; EUR 42.000 - 60.000; Jornada completa

Descripción de la vacante

A leading social discovery firm is seeking a User Acquisition Manager to enhance marketing strategies and optimize user acquisition campaigns. This remote position requires deep knowledge of performance marketing, particularly within the adult entertainment sector. Candidates should possess strong analytical skills and experience with budgeting and scaling campaigns effectively. The firm offers a dynamic work environment with flexible time-off policies.

Servicios

Remote working opportunity

28 vacation days per year

7 wellness days per year

Bonuses for successful referrals

Formación

• Deep knowledge of performance marketing platforms.
• Expertise in the adult entertainment sector (18+ products).
• Strong analytical skills to evaluate campaign performance.

Responsabilidades

• Create product marketing strategy.
• Plan and optimize user acquisition campaigns.
• Conduct deep performance analysis to identify growth opportunities.
• Collaborate with design and marketing teams.

Conocimientos

Performance marketing platforms expertise

Adult entertainment sector knowledge

Data analytics proficiency

A/B testing experience

Budget management

Excel skills

Fluent Russian

Herramientas

Facebook Ads Manager

Google Ads

TikTok Ads

AppsFlyer

Google Analytics

Descripción del empleo

Overview

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming – Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. In August 2024, we achieved Great Place to Work US Certification! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks. We are looking for a User Acquisition Manager / Marketing Specialist to join our team!

Responsibilities

• Create product marketing strategy
• Plan, execute, and optimize paid user acquisition campaigns across multiple platforms (Facebook, Google, TikTok, etc.) to drive installs and user engagement for both VR video chat dating and AI role-play products.
• Daily management of advertising campaigns
• Conduct deep performance analysis across channels to identify growth opportunities and inefficiencies
• Optimize registration funnel and drive high-quality traffic to the products
• Conduct A / B testing for creatives, audiences, landing pages, etc.
• Analyze trends and insights, as well as subsequent optimization to meet KPIs : scaling successful channels and identifying growth points
• Collaborate with design and marketing teams to maintain brand unity
• Market and competitor analysis
• Report results and insights to stakeholders regularly

Qualifications

• Deep knowledge of performance marketing platforms (Facebook Ads Manager, Google Ads, TikTok Ads, etc.)
• Expertise in the adult entertainment sector (18+ products)
• Expertise in data analytics and campaign performance tools (e.g., AppsFlyer, Google Analytics)
• Ability to run A / B tests, analyze results, and optimize campaigns accordingly
• Budget management and scaling campaigns effectively
• Strong Excel skills and data-driven mindset
• English B2+ and fluent Russian
• Experience working with Affiliates and CPA networks (nice to have)

What We Offer

• Remote opportunity to work full time
• Vacation 28 calendar days per year
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• Full