Marketing Automation Product Owner

Eucalypto; Barcelona; Híbrido; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A marketing technology company in Barcelona is looking for an experienced CRM & Marketing Automation Product Owner to shape loyalty programs for leading European retail brands. This role involves overseeing marketing automation initiatives, leading cross-functional teams, and optimizing customer engagement. The ideal candidate has over 5 years of experience in CRM and Marketing Automation, excellent communication skills in English and Spanish, and the ability to work in a hybrid environment.

Servicios

High visibility

Fast growth potential

Dynamic international culture

Formación

• 5+ years of experience in CRM or Marketing Automation.
• Proven experience leading agile, cross-functional teams.
• Strong analytical skills and ability to interpret data insights.
• Excellent communication skills in English and Spanish.

Responsabilidades

• Act as the primary expert for CRM and Marketing Automation.
• Define and manage the end-to-end roadmap for marketing initiatives.
• Lead a cross-functional team to deliver marketing journeys.
• Monitor performance and drive continuous optimisation.

Conocimientos

CRM and Marketing Automation

Data analysis

Stakeholder management

Agile methodology

Presentation skills

Descripción del empleo

About the Role

An exciting opportunity awaits an experienced CRM & Marketing Automation Product Owner who is passionate about data-driven marketing, customer engagement, and loyalty innovation. The selected candidate will take on a central role in shaping next-generation loyalty programs for leading European retail brands.

Reporting directly to the CEO, this position combines strategic ownership and hands‑on execution, overseeing the roadmap of marketing automation initiatives across multiple markets. The role involves close collaboration with business, data, and technology teams to deliver exceptional customer experiences powered by advanced Martech ecosystems.

This is a hybrid position, offering the ideal mix of remote flexibility and in‑office collaboration in the heart of Barcelona.

Key Responsibilities

• Act as the primary expert for CRM and Marketing Automation, serving as the go‑to authority on Martech strategy.
• Define and manage the end‑to‑end roadmap for automation and engagement initiatives across European brands.
• Lead a cross‑functional team of technical specialists and campaign execution experts to deliver marketing journeys, automations, and customer flows.
• Partner with other Product Owners and senior leadership to prioritize features, refine backlogs, and align business and technical objectives.
• Oversee the design of reusable audience segments, journeys, and workflows that enhance customer engagement and retention.
• Promote adoption and effective use of Martech platforms, including CRM, CDP, and analytics tools, while guiding technical decisions.
• Represent Martech in strategic sessions, demos, and planning workshops, ensuring alignment with company goals.
• Collaborate with international stakeholders including legal, data, IT, and security teams to ensure compliance and localisation.
• Monitor performance, analyse insights, and drive continuous optimisation for engagement and conversion.
• Build a test‑and‑learn culture, enabling experimentation and measurable growth across markets.
• Mentor and develop the team, encouraging collaboration, autonomy, and alignment with the product vision.

Your Profile

• 5+ years of experience in CRM, Marketing Automation, or Martech, ideally within digital product environments.
• Deep understanding of customer data models, segmentation, and journey orchestration.
• Proven experience leading compact, agile, cross‑functional teams and delivering at scale.
• Skilled in stakeholder management, with a record of aligning multiple departments toward shared objectives.
• Strong balance between strategic thinking and operational execution.
• Analytical mindset with experience interpreting data insights and campaign performance.
• Excellent communication and presentation skills in English and Spanish; other European languages are an advantage.
• Comfortable working in a hybrid setup, with regular collaboration at the Barcelona office.
• Prior experience in multinational or loyalty‑focused B2C organisations is highly valued.

Nice to Have

• Experience managing large‑scale digital products or mobile apps.
• Background in pharmaceutical or retail industries.
• Previous agency or consultancy experience.
• Hands‑on expertise with loyalty platforms or cloud‑based marketing tools.

Why Youll Love This Role

• High visibility: Shape the Martech strategy for brands impacting millions of customers across Europe.
• Fast growth: Be among the first members of a new team with exceptional potential for advancement.
• Impactful work: Collaborate with talented experts across mobile, data, and loyalty to define how technology drives engagement.
• Dynamic culture: Join an innovative, international environment that values agility, creativity, and collaboration.