Lifecycle Marketing Specialist (EU based)

Hostinger; Barcelona; Híbrido; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Hostinger is seeking a Lifecycle Marketing Specialist to enhance user activation and revenue growth through innovative multi-channel campaigns. This role requires expertise in email and SMS marketing, with responsibilities including campaign management and cross-team collaboration. You will leverage your marketing background and data analysis skills to drive successful customer journeys while enjoying flexible work arrangements and numerous career growth opportunities.

Servicios

Limitless learning opportunities

Home office budget

20 paid vacation days

Company events and team-building activities

Formación

• 2+ years in lifecycle or email marketing with experience in email, SMS, and WhatsApp.
• Proven ability to manage multiple projects and make data-backed decisions.
• Strong English copywriting skills with experience in sales copywriting.

Responsabilidades

• Own and optimize messaging across various channels, including SMS and WhatsApp.
• Set up and manage lifecycle campaigns, including copy and target audiences.
• Map out customer journeys to enhance the user experience.

Conocimientos

Lifecycle marketing experience

Email marketing

Project management

Data analysis

English copywriting

CRM platforms proficiency

Herramientas

Braze

Iterable

HubSpot

Descripción del empleo

Join Hostinger and we’ll grow fast!

Is there a limit to growth? Not at Hostinger.

We’re constantly reaching new heights. With a team of 900 professionals, we are behind the success of over 4 million clients in 150 countries, helping them launch their e-shops, blogs, portfolios, businesses, and passion projects.

Our mission: To build world-class solutions for anyone to easily succeed online

Our culture: Guided by 10 company principles

Our formula for success: Customer obsession, innovative products, and talented teams.

Your role at Hostinger

We're looking for a Lifecycle Marketing Specialist who's excited to try new things when it comes to Email, SMS and WhatsApp. You will play a key role in driving user activation, retention, and revenue growth.

This is a hands-on role where you'll ideate, execute, test and refine multi-channel lifecycle campaigns. You'll be responsible for the whole process from user segmentation to personalized messaging to experimentation. Yes, email will be in the mix, but we have big plans for SMS, WhatsApp and in-product notifications.

You’ll be part of a friendly team of 5, working closely with product teams and making a real change in how we work in 2025.

Sounds like a career opportunity you’ve been seeking? We’d love to hear more about your experience and aspirations.

Curious to learn more? Connect with your team: Gerda Kalpokaite Lifecycle TL

Your day-to-day

• Multi-channel communications: Own and optimize messaging across SMS, WhatsApp, email and in-product notifications to ensure each channel feels personal.
• Lifecycle campaigns: Set up and manage lifecycle campaigns, including the copy, visuals, localization and target audiences.
• Test & learn: Analyze existing communications, conduct A/B tests, spot bugs, and continuously improve active campaigns to ensure their best performance.
• Cross-team collaboration: Partner with product, revenue, and marketing teams to align lifecycle communications with business goals.
• Customer journeys: Map out journeys that make sense - move customers naturally from their first purchase to renewal with well-timed nudges and relevant messaging.

Your skills and experience

• 2+ years in lifecycle or email marketing - particularly with email, SMS, and bonus points for WhatsApp, content cards.
• Proven ability to manage multiple projects at once and making swift, data-backed decisions
• Experience with CRM and automation platforms such as Braze, Iterable, HubSpot and similar
• High sense of ownership and accountability, capable of driving projects from concept to completion
• Strong English copywriting skills, experience with sakes copywriting
• Data guides your strategies but you always keep the customer experience front and center in your mind
• Highly organized with a keen eye for detail

Benefits for you

• 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Scribd, global conferences, feedback culture, digital libraries and industry-leading subscriptions. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
• Freedom & Responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can create a personalized and productive workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.
• Wellness Simplified: Your health comes first with 20 paid vacation days, company-provided sick days and recharge leave. Join sports, arts, and hobby clubs or simply enjoy the balance of a lifestyle that prioritizes wellness.
• Work Hard, Party Hard: Recognize hard work with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Compensation

• Competitive payment based on your experience

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey

Three. Two. Onboard