Lifecycle Manager

leadtech; España; Híbrido; EUR 45.000 - 70.000; Jornada completa

Descripción de la vacante

A leading digital solutions company in Spain seeks a Lifecycle Marketing Manager to design and scale personalized customer journeys for web and mobile products. You will manage retention strategies and optimize campaigns leveraging tools like ExpertSender and OneSignal. The role requires 4+ years experience in Lifecycle Marketing and strong analytical skills. Enjoy a flexible work schedule, competitive salary, and comprehensive benefits, in a vibrant and inclusive workplace.

Servicios

Flexible schedule and remote work options

25 days of vacation plus your birthday off

Top-tier private health insurance

Free coffee, snacks, and game room access

Training budget for professional development

Formación

• 4+ years of experience in Lifecycle Marketing, CRM, or Growth/Product Marketing.
• Hands-on experience with tools like Braze, ExpertSender, and OneSignal.
• Strong analytical skills and confidence with data measurement.

Responsabilidades

• Own and evolve the customer lifecycle strategy across activation and retention.
• Design and implement automated journeys using relevant platforms.
• Analyze and report on key KPIs including retention and churn.

Conocimientos

Lifecycle Marketing

Data Analysis

Churn Management

Product Marketing

Collaboration

Communication in English and Spanish

Herramientas

ExpertSender

OneSignal

Braze

Chargebee Retention

ProsperStack

Descripción del empleo

ABOUT US

At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration.

We specialize in delivering user‑centric experiences across web and mobile platforms, where people can connect with our products like never before.

We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting‑edge projects to life. Learn more about our journey and mission on ourpage!

ABOUT THE ROLE

We’re looking for a Lifecycle Marketing Manager to design, automate, and scale personalized customer journeys across our portfolio of web and mobile subscription products. You’ll own the full retention and revenue recovery strategy — building data‑driven, automated journeys that maximize customer value and reduce churn.

This role sits at the intersection of product, data, and marketing — combining creativity with analytics to ensure every customer interaction is relevant, timely, and meaningful.

What You’ll Do

• Own and evolve the customer lifecycle strategy across activation, retention, and win‑back.
• Design and implement automated journeys using ExpertSender, OneSignal, or similar platforms (Braze, Iterable, etc.).
• Manage email, in‑product, and push notification campaigns, ensuring consistency and impact across all touchpoints.
• Implement and optimise churn prevention and revenue recovery flows using tools such as Churnkey, Chargebee Retention, or ProsperStack.
• Partner with Product, MarTech, and Engineering to integrate AI‑powered personalization, predictive churn models, and behaviour‑based triggers.
• Design and execute A / B tests, holdouts, and multivariate experiments to improve conversion and retention metrics.

Analyze and report on key KPIs — including activation, retention, churn, LTV, and reactivation — translating insights into actionable growth initiatives.

Requirements

• 4+ years of experience in Lifecycle Marketing, CRM, or Growth / Product Marketing.
• Proven success improving activation, retention, and revenue (Pirate Metrics Framework - AARRR).
• Hands‑on experience with tools like Braze, ExpertSender, OneSignal, or similar.
• Experience with subscription and product‑led growth (PLG) models.
• Familiarity with churn management and retention platforms (e.g., Churnkey, Chargebee Retention, ProsperStack).
• Strong analytical skills and confidence working with data and attribution tools to measure funnel performance and customer behaviour.
• Experience integrating AI / ML‑driven personalization or churn prediction models is a strong plus.
• Collaborative mindset with the ability to work cross‑functionally across product, design, engineering, and data.
• Excellent communication skills in English and Spanish.

Benefits

Growth and career development

At Leadtech, we prioritise your growth. Enjoy a flexible career path with personalised internal training and an annual budget for external learning opportunities.

Work‑Life balance

Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7‑hour workday, plus a 35‑hour workweek in July and August so you can savour summer!

Comprehensive benefits

Competitive salary, full‑time permanent contract, and top‑tier private health insurance (including dental and psychological services).

25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.

Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences.

Equal Employment Opportunity Employer

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and / or disabilities. All we need is your high energy, skills, and willingness to be part of a great project!

Location

You’ll have the flexibility to choose whether you’d like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city’s seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.