Junior Employer Branding Manager

AUTO1 Group; Madrid; A distancia; EUR 26.000; Jornada completa

Descripción de la vacante

AUTO1 Group is seeking a data-driven performance marketer to join their Employer Branding team. In this pivotal role, you will manage talent attraction campaigns across various platforms, optimize campaign performance, and collaborate with the HR department to address critical hiring needs. You will have the opportunity to impact the company's growth directly while working in a flexible, international team environment.

Servicios

Flexible Work Model

International Team

Formación

• 1+ year of hands-on experience in performance marketing.
• High proficiency in Excel/Google Sheets for data analysis.
• Experience in recruitment marketing or lead generation is a plus.

Responsabilidades

• Plan, launch, and manage paid advertising campaigns.
• Analyze hiring needs to build custom target audiences.
• Oversee campaign budgets and analyze performance data.

Conocimientos

Analytical skills

Data analysis

Campaign management

Problem-solving

Herramientas

Meta Ads

Google Ads

TikTok Ads

Excel

Google Sheets

Descripción del empleo

Company Description

This is marketing with a mission. We're looking for a data-driven performance marketer to join our Employer Branding team and help us attract the best talent to AUTO1 Group.

Forget selling products; you'll be selling careers. Your expertise in paid advertising will directly shape our company's future by connecting the right people to the right jobs. This role is part of our People (HR) department, where you will partner directly with Talent Acquisition teams to understand their most critical hiring needs and build campaigns that deliver a strong pipeline of qualified candidates.

Job Description

• Execute Talent Attraction Campaigns: Plan, launch, and manage paid advertising campaigns on Meta, Google, and TikTok to attract candidates for high-priority roles across Europe.

• Define & Target Audiences: Analyze hiring needs to build custom target audiences and funnels for a wide variety of roles – from software engineers to car inspectors.

• Optimize Campaign Performance: A/B test ad creatives, copy, and audiences to maximize campaign effectiveness and ensure a strong return on investment.

• Manage Budgets & Analyze Data: Oversee campaign budgets and analyze performance data to deliver actionable insights and strategic recommendations to stakeholders.

• Drive Innovation: Collaborate with your colleagues in the Employer Branding team on creative strategy and explore new channels to keep our talent attraction efforts ahead of the curve.

Qualifications

• 1+ year of hands-on experience in performance marketing, managing paid campaigns on platforms like Meta Ads, Google Ads, or TikTok Ads.

• Strong analytical skills with high proficiency in Excel/Google Sheets for data analysis and reporting.

• A problem-solving mindset with the ability to manage multiple campaigns and priorities simultaneously.

• A genuine interest in the people side of business – experience in recruitment marketing or lead generation for diverse audiences is a major plus.

• High proficiency in English, our company's working language.

Additional Information

• A Role with Impact: Directly contribute to the growth of AUTO1 Group by finding the talent that drives our success.

• Flexible Work Model: Enjoy the freedom to work from home as much as you want, with the option to connect with colleagues at our Madrid office.

• International Team: Be part of a dynamic, international Employer Branding team with colleagues in both Madrid and Berlin.

• Type of Contract: Permanent contract.

• Working hours: Monday to Friday, from 9:00 AM to 6:00 PM.

• Work location: Remote within Spain, with our Madrid HQ as your reference office.

• Salary: €26,000 gross per year.