CRO Specialist

Lodgify; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading vacation rental technology company in Barcelona seeks a data-driven CRO Specialist to manage the Visitor to Customer Conversion Rate strategy. In this role, you will lead the optimization strategy, work closely with marketing teams, and utilize data analysis to drive growth. Candidates should have over 4 years of experience in a similar role, strong knowledge of A/B testing, and tools like GA4. Enjoy a dynamic work environment and excellent benefits, including health insurance and home-office allowances.

Servicios

25 working days of paid vacation

Top-notch health insurance

Home office setup allowance

Monthly meal allowance

Free Spanish classes

Formación

• 4+ years of experience as a CRO Specialist or similar role.
• Proven track record of increasing conversion rates.
• Strong ability to build testing roadmaps based on data analysis.

Responsabilidades

• Own and manage the end-to-end Conversion Rate Optimisation strategy.
• Collaborate with Product Managers & Marketing teams.
• Launch and monitor A/B, multivariate, and split tests.

Conocimientos

Conversion Rate Optimisation

A/B testing

Data analysis

User behaviour analysis

Statistical significance

Herramientas

GA4

Growthbook

Hotjar

Optimizely

Descripción del empleo

Overview

⭐ Who we are

Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.

Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.

Role overview

⭐️ Role Overview

We're seeking a data-driven CRO Specialist to own the end-to-end Visitor to Customer Conversion Rate strategy. You will act as the orchestrator between Marketing, Activation, and key stakeholders, driving growth through rigorous data and evidence. You won't just identify problems; you will own the entire continuous improvement engine—from detecting friction points to validating ideas and overseeing execution.

Responsibilities

• Own and manage the end-to-end Conversion Rate Optimisation (CRO) strategy and testing roadmap
• Bring your "growth mindset" to the table, identifying new opportunities for personalisation and funnel optimisation
• Collaborate closely with Product Managers & Marketing teams to implement winning test variations and permanent site improvements
• Lead the Discovery phase, using data and qualitative research to turn raw ideas into clear, evidence-backed initiatives. Create detailed testing hypotheses and wireframes to guide the design and development teams
• Manage two distinct roadmaps: Ensure the "Execution Roadmap" is always moving and the "Discovery/Validation Roadmap" is constantly replenished with new hypotheses
• Launch and monitor A/B, multivariate, and split tests to validate hypotheses and improve key metrics
• Analyse user behaviour using quantitative data (GA4, etc.) and qualitative tools (heat-maps, session recordings, surveys) to identify friction points
• Use data and evidence not just to analyse, but to convince execution teams and stakeholders to prioritise the right initiatives.

Qualifications

• 4+ years of proven experience as a CRO Specialist or similar role with a strong track record of increasing conversion rates
• Experience in A/B testing tools (e.g., Growthbook, Amplitude, VWO, Optimizely, Convert, or similar platforms)
• Knowledge of Google Analytics (GA4) and data visualisation
• Experience with user behaviour analysis tools like Hotjar, Crazy Egg, or Microsoft Clarity
• Deep understanding of UX/UI best practices and mobile responsiveness
• Demonstrated ability to build a testing roadmap from scratch based on data analysis and business goals
• Strong familiarity with statistical significance and data reliability
• Experience managing and prioritising complex roadmaps (both discovery and delivery tracks)
• Ability to build business cases and present evidence to executive stakeholders to win buy-in.

Why you’ll love us / What’s in it for you

You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.

What’s in it for you?

• The freedom to work from home any day that works for you.
• Enjoy 25 working days of paid vacation and Jornada Intensiva in August.
• Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).
• Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
• Flexible Remuneration options for your transportation needs.
• Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.
• Free Spanish classes.
• Boost your earning potential with our referral program that offers paid compensation.
• Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!
• Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities.
• *Benefits offered may differ based on the type of contract that is issued

So, what are you waiting for? Apply now!

All applications and CVs must be submitted in English.