CRM Manager

Medier; Valencia; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A creative marketing agency is looking for experienced Middle and Senior CRM professionals to influence customer engagement strategy globally. You will define and optimize CRM processes across communication channels, ensuring effective customer lifecycle management. The role requires at least 3 years of CRM management experience and hands-on knowledge of major CRM platforms. The position is on-site in Valencia, and relocation support is provided.

Formación

• 3+ years of experience as a CRM Manager.
• Proven track record of managing CRM campaigns end-to-end.
• Hands-on experience with leading CRM platforms.

Responsabilidades

• Define, implement, and optimize CRM strategy across all channels.
• Oversee customer lifecycle management.
• Plan and evaluate CRM campaigns with focus on personalization.

Conocimientos

CRM campaign management

Analytical skills

Project management

Communication

Fluency in English

Experience with CRM platforms

Herramientas

Braze

Optimove

Salesforce

Descripción del empleo

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data‑driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for experienced Middle and Senior CRM professionals. This is a unique opportunity to influence customer engagement strategy on a global scale and build best‑in‑class CRM processes across multiple products.

All the roles are on‑site in Valencia or Warsaw.

We will be happy to relocate you!

Key Responsibilities

• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in‑app, and onsite messaging).
• Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
• Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
• Collaborate with cross‑functional teams (content, design, product, analytics) to ensure campaigns are creative, data‑driven, and aligned with business objectives.
• Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
• Ensure compliance with data privacy regulations and responsible gaming practices.

Requirements

• 3+ years of experience as a CRM Manager.
• Proven track record of managing CRM campaigns end‑to‑end, with measurable business impact.
• Hands‑on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
• Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
• Excellent project management, communication, and collaboration skills.
• Fluent in English (additional languages are a plus), Native Ukrainian.
• Proactive, adaptable, and comfortable working in a fast‑paced, international environment.

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