Head Of Marketing jobs in Germany

In this role you will shape Wolt’s restaurant marketing strategy across South and Central Germany. You’ll develop tailored marketing plans that drive visibility and growth for our key restaurant partners in cities such as Munich, Frankfurt, and Stuttgart, with a strong focus on local market insight and partner collaboration.

Location: Munich or Frankfurt Office (with regular travel to South and Central Germany), with regular visits to Berlin HQ.

As a Regional Marketing Manager for Restaurants, you’ll be at the forefront of strengthening Wolt’s brand and commercial success by building impactful, on-the-ground restaurant marketing strategies tailored to the gastronomy scene in South and Central Germany. Your focus will be on activating our key SMB Restaurant Partners in cities like Munich, Frankfurt, Stuttgart and beyond — bringing them visibility, growth, and customer engagement on the Wolt platform. This hybrid role combines strategic marketing with a hands-on, partner-facing approach.

• Develop and execute tailored restaurant marketing strategies across cities in South and Central Germany, based on local market expertise.
• Identify hyper-local marketing opportunities (e.g., city festivals, seasonal events, cultural moments).
• Build and leverage relationships with top-tier restaurant partners to co-create marketing activations.

• Activate restaurant partners through on-the-ground support from campaign planning to execution to drive customer demand and visibility.
• Execute 360 marketing plans across paid, owned, and earned channels, including promotions and co-branded initiatives.
• Collaborate with the local Berlin-based Marketing team and agencies to adapt national strategies to local initiatives.
• Manage regional partner marketing budgets and ensure alignment with financial targets.

• Serve as a trusted marketing advisor to key restaurant partners, helping them understand and use Wolt’s marketing tools effectively.
• Collaborate with account management and local sales teams to align on priorities, performance goals, and joint marketing opportunities.

• Track, analyze, optimize, and report on marketing performance metrics at regional and partner levels.
• Use data-driven insights to optimize strategies and improve ROI.
• Provide field feedback to continuously improve local marketing strategies.

• Bachelor's or Master's degree in Marketing, with 6-8 years of marketing experience and a proven track record in campaign execution and partner collaboration.
• Strong ties to the gastronomy scene in South and Central Germany are a plus.
• Strategic thinking and a results-oriented mindset.
• Hands-on attitude; able to move from strategy to execution (e.g., coordinating activations, meeting partners face-to-face).
• Bonus: previous experience in sales or account management.
• Native German and business-fluent English.
• Compliance awareness and adaptability in a dynamic marketing landscape.
• Willingness to travel regularly in South and Central Germany, and to Berlin HQ monthly.

• Exciting Challenges: Build the new vertical strategy and create marketing initiatives for partners in a fast-paced environment.
• Impactful Work: Directly contribute to partner success and growth on the Wolt platform.
• Professional Growth: Opportunities for career development at the forefront of digital marketing and analytics.
• Collaborative Environment: Work with external stakeholders, agencies, and cross-functional teams.
• Competitive Compensation: Salary and benefits package reflecting your experience.
• Dynamic Culture: Innovative and forward-thinking environment.
• Immediate Impact: Start contributing as soon as possible.
• Flexible working hours & hybrid model
• Dog-friendly office culture

If you’re excited about working in a high-growth environment and taking ownership as part of an ambitious team, apply to start the conversation.

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