Marketing Manager (f/m/d) General Imaging Ultrasound EMEA

Siemens Healthineers; Erlangen; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global medical technology company is seeking a Marketing Manager for General Imaging Ultrasound EMEA to develop and execute marketing strategies for ultrasound products. The role requires collaboration with key opinion leaders and a strong understanding of market dynamics in ultrasound imaging. Candidates should have a Bachelor's degree and several years of relevant experience. This position offers flexibility, including mobile working from abroad for up to 30 days a year.

Qualifikationen

• Several years of experience in Product Management or Marketing.
• Substantial work experience in Ultrasound Imaging.
• Proven expertise in the Ultrasound Imaging market.

Aufgaben

• Develop marketing strategies to drive product awareness.
• Serve as subject matter expert for marketing strategies.
• Manage advisory boards and KOL meetings for insights.

Kenntnisse

Collaborative and team-oriented

Excellent communication skills

Adaptability and resilience

Relationship-building

Ausbildung

Bachelor’s degree in Marketing, Business, or Healthcare

Jobbeschreibung

Overview

Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sounds interesting?

Then come and join our global team as Marketing Manager (f/m/d) General Imaging Ultrasound EMEA.

The Marketing Manager General Imaging Ultrasound EMEA will be the key driver for the successful commercialization of our General Imaging ultrasound products. This involves developing and executing comprehensive marketing strategies to drive product awareness, market adoption, and revenue growth. The role will play a critical role in bridging the gap between clinical expertise and marketing strategy. This role will leverage their ultrasound knowledge and marketing skills to develop and execute comprehensive marketing plans that effectively communicate the clinical benefits of our products to healthcare professionals, patients, internal colleagues and other stakeholders. The role will also oversee Key Opinion Leader (KOL) development and management.

In Germany, the position is based in Erlangen. Additionally, it can be filled in France, the UK, Italy, Sweden, and Slovakia.

Want more flexibility? Mobile working from abroad is possible for up to 30 days a year under certain conditions and in selected countries.

Your tasks and responsibilities

• You will leverage your deep expertise in the EMEA General Imaging ultrasound market to identify customer needs and define marketing strategies. You will develop and implement actionable plans to grow market share and revenue, ensuring alignment with customer and market expectations.
• You will serve as a subject matter expert with deep domain knowledge, responsible for identifying and developing marketing strategies that support sales and drive growth initiatives for our General Imaging business.
• You will identify and observe competitive and market trends to generate product differentiation, marketing, sales support, and training materials.
• Furthermore, you will serve as the primary marketing contact for clinical key opinion leaders (KOLs), healthcare professionals, and other external stakeholders to generate clinical evidence‑based marketing campaigns around the portfolio elements involved.
• You will organize and manage advisory boards, KOL meetings, and clinical symposiums to gather insights and feedback for marketing initiatives.
• You will develop unique clinical and product marketing campaigns, tactics and sales enablement tools that focus on how our portfolio improves patient outcomes, increases clinician and patient satisfaction, reduces costs, and increases patient access.
• You will partner with the EMEA marketing, commercial and clinical teams to execute strategies and tactics that drive achievement of revenue targets by generating awareness, brand loyalty, and intent to purchase with customers.
• You will collaborate closely with the global Product Marketing team to ensure marketing and product strategies are aligned and effectively implemented in the EMEA market.
• You will develop and deliver training programs, in alignment with the EMEA education team, for internal sales teams and external healthcare professionals to ensure a thorough understanding of product features and clinical benefits.

To find out more about the specific business, have a look at https://www.siemens-healthineers.com/products-services.

Your qualifications and experience

• You hold a Bachelor’s degree in a relevant field (e.g., Marketing, Business, Healthcare, or related discipline).
• You have several years of experience in Product Management, Marketing, Clinical Marketing, or a related field.
• You have several years of substantial work experience in Ultrasound Imaging, with a strong understanding of the technology and market dynamics.
• You have proven expertise in the Ultrasound Imaging market, with deep knowledge of the competitive landscape and customer needs.
• You consistently demonstrate ownership and collaborate effectively within cross‑functional commercial teams.
• An established network with Key Opinion Leaders (KOLs) in the healthcare sector is highly preferred.

Your attributes and skills

• You are highly collaborative and team‑oriented, with a strong sense of ownership and self‑motivation to deliver impactful results.
• You have excellent communication skills, including strong written, verbal, and presentation abilities in English and at least one additional European language.
• You have the ability to manage multiple priorities, consistently meeting and exceeding short‑ and long‑term goals and deadlines in a fast‑paced environment.
• You have exceptional relationship‑building skills, fostering trust and engagement with key opinion leaders (KOLs), healthcare professionals, and internal cross‑functional teams.
• You show adaptability and resilience, thriving in dynamic market conditions and demonstrating flexibility in approach to achieve strategic objectives.
• You are willing to travel extensively (more than 30%) across the EMEA region to engage with stakeholders and support business initiatives.

Our global team

Siemens Healthineers is a leading global medical technology company. 73,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.

Our culture

Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success. Check our Careers Site at https://www.siemens-healthineers.com/de/careers.

Equal Opportunity Employer

As an equal opportunity employer, we welcome applications from individuals with disabilities.

Contact

If you wish to discuss any initial questions with our recruitment team, contact Petra Hübener at [e-mail].

Data Privacy

We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV.

Recruitment Agencies

Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.

Accolades

Siemens Healthineers Germany was awarded the Great Place to Work® certificate.