APJ Marketing Communications Manager

Siemens Healthineers; Hagen; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading medical technology company in Germany is seeking a Communication Lead to develop and implement strategic communication initiatives. As part of the role, you will oversee media relations and engage stakeholders to enhance the company's brand and reputation. The ideal candidate will possess extensive experience in communications, including at least three years in a leadership capacity. Strong strategic agility and change management skills are essential. This role offers the opportunity to shape healthcare communication globally.

Qualifikationen

• 8+ years of experience in communications or public affairs.
• 3+ years of management experience preferred.
• Demonstrated ability to create robust communication strategies.

Aufgaben

• Develop and drive communication strategies for business needs.
• Lead and mentor a team of communication specialists.
• Engage stakeholders through impactful communication.

Kenntnisse

Strategic communications

Media relations

Influencing and negotiation

Change management

Ausbildung

Bachelor's degree in Journalism, Communications, or related field

Jobbeschreibung

Location(s)

Singapore, Bangkok, India

Responsibilities

You are responsible for developing and driving communication strategies with a long-term view on the business needs & patient centric solutions and are instrumental in building and strengthening the Varian and Siemens Healthineers' brand and its role in healthcare among media, customers, patient bodies, KOLs, and institutions.

To do so, you understand the crucial role that Communications plays in translating key business priorities into high impact communication that is measurable. Therefore you will need to partner with key commercial teams and Varian's global communications community to drive communication strategies with a long-term view on business needs and patient-centric solutions.

An important element is to reach key audiences through proactive, integrated, and impactful communication. You offer innovative communication ideas to bolster corporate reputation. You will leverage traditional media relations, launch integrated campaigns, support the company's advocacy efforts, and enhance Varian's digital outreach in order to drive clinician adoption of medical value solutions.

External engagements with stakeholders

• Provide direction and leadership to the APJ team to plan and deliver integrated communications strategies, communication planning, measurement and campaigns that engage and align stakeholders including employees, the public, media, government and customers across the region.
• Be the Communications Business Partner to the Head of Business Management for all business across APJ and counsel on his / her leadership communication and external engagement including at industry forums.
• Align Communications strategy, goals, and objectives with overall business priorities basing plans on thorough audience and topic research to facilitate tailored message and content design, as well as targeted delivery to relevant audiences using paid, earned and owned media.
• Translate business and access goals into relevant projects and initiatives supported by careful planning and concrete measurements, allowing Varian to be seen as a partner of choice by customers and non-governmental / funding partners.
• Develop integrated and holistic communications that help build, shape and protect the reputation and brand of Varian in alignment with Siemens Healthineers' Group Communications.
• Partner the business marketing team and product marketing team in APJ and the zones to develop and drive the medical communication strategy for clinician groups, including KOLs, rising stars, and mass clinicians.
• Develop strategies to drive Varian's clinical thought leadership by leveraging on existing industry platforms e.g. FASTRO, THASTRO, facilitating collaborations with key associations and recommending initiatives to boost high impact engagement.
• Identify story ideas and opportunities to strengthen thought leadership positioning both internally and externally.
• Oversee agencies and partners to produce testimonials, communication aids, and events, aligning with Varian's strategic goals.

Team supervision

• Lead and develop a small team of communication specialists.
• Provide training, mentoring, and coaching, conducting performance reviews, participating in goal setting and attainment and having active development plans, for self and team.
• Develop training plans for team members to ensure they are trained and knowledgeable on the systems and products they are required to use to maintain a high degree of professional knowledge.
• Motivate and lead team members through a constantly changing environment.

Qualifications

• Possess Bachelor's degree in Journalism, Communications, Public Relations, Public / Government Affairs or related field, or equivalent combination of education and work-related experience.
• Demonstrated and possess significant experience in strategic communications in a fast paced environment, comfortable working in a matrixed and multicultural environment.
• 8+ years of experience in communications and government or public affairs with direct responsibility for media relations, preferably gained in the pharmaceutical, diagnostics or related industry, or PR agency experience supporting healthcare clients.
• 3+ years of people management experience is strongly preferred.
• Experience in a variety of communications disciplines : public affairs, media relations, issues management and product / market access communications.
• Possess outstanding strategic agility : thorough grasp of the healthcare / diagnostics industry and regularly applies such to create robust and innovative strategies.
• Have excellent change management skills and a proven track record of effectively driving organizational transformation, change and innovation.
• Have excellent influencing and negotiation skills : consistently extract optimized business results through skillful collaboration with others and driving results through influence without authority.

Key VARIAN competencies required

• Strategic thinking.
• Lead change.

Collaborate across boundaries.

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision‑making and treatment pathways.

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Legal Statements

As an equal opportunity employer, we welcome applications from individuals with disabilities.

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