VP, Demand Generation

N-able; Ottawa; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading global software firm in Ontario, Canada, is seeking an experienced leader for their demand generation team. This role includes developing and executing integrated marketing strategies to enhance customer acquisition and ensure seamless collaboration across teams. Candidates must have extensive experience in B2B SaaS demand generation and strong analytical skills. The position offers competitive benefits including fully covered medical and generous PTO.

Benefits

Fully covered medical, dental, and vision

Generous PTO and observed holidays

Paid Parental Leave

401(k) with company match

Free Lunch twice per week

On-site gym access

Qualifications

• 10+ years in B2B SaaS demand generation, including 5+ years in leadership roles.
• Proven success in optimizing marketing in high-growth B2B SaaS companies.
• Experience in developing co-marketing programs and partner enablement campaigns.

Responsibilities

• Lead a global team of demand generation specialists and marketers.
• Design multi-channel campaigns generating qualified leads.
• Collaborate with sales and customer success to optimize customer journey.

Skills

B2B SaaS demand generation

Leadership of marketing teams

Channel partner marketing

Analytical skills

Technical project management

Communication skills

Tools

Salesforce

Marketo

Job description

What You'll Do

Team Leadership & Strategy

• Lead and scale a global team of demand generation specialists, digital marketers, and campaign managers focused on new customer acquisition and expansion revenue
• Develop and execute comprehensive go-to-market strategies that align with sales objectives and revenue targets
• Foster a culture of experimentation, data-driven decision making, and continuous optimization

Campaign Development & Execution

• Design and execute integrated, multi-channel campaigns that generate high-volume, qualified pipeline for SMB security buyers through direct and partner channels
• Develop comprehensive channel marketing programs to support MSPs, system integrators, and technology partners in selling our solutions
• Create scalable demand generation programs that efficiently reach IT managers and business owners through direct outreach and channel partner networks
• Build compelling co-marketing campaigns and partner enablement materials that resonate with budget-conscious SMB buyers
• Develop targeted segmentation strategies based on vertical markets, geographic regions, and partner channel capabilities

Analytics & Performance Optimization

• Partner with marketing analytics to implement robust multi-touch attribution models that accurately measure campaign effectiveness and ROI
• Drive data-driven marketing spend optimization and media mix modeling to maximize efficiency across all channels
• Establish and optimize key metrics including pipeline generation, conversion rates, customer acquisition cost (CAC), and lifetime value (LTV)

Technology & Process Innovation

• Identify, evaluate, and integrate new marketing technologies and partners to enhance demand generation capabilities
• Build scalable, automated nurture programs and behavioral trigger campaigns across key marketing channels
• Develop comprehensive testing frameworks to drive rapid experimentation and continuous improvement

Cross-Functional Collaboration

• Partner closely with Direct Sales, Channel Sales, and Customer Success teams to ensure seamless handoffs and optimize the entire customer journey
• Collaborate with Channel Partner Management teams to develop joint marketing strategies and co-selling initiatives with MSPs and resellers
• Work with SDR and inside sales teams to enhance lead qualification and pipeline acceleration for both direct and partner-sourced opportunities
• Partner with Product Marketing to ensure campaign messaging aligns with partner positioning and competitive differentiation in channel markets
• Coordinate with Partner Success teams to drive partner enablement, training, and joint marketing execution

What You'll Bring

Required Qualifications

• 10+ years of progressive experience in B2B SaaS demand generation, with at least 5 years in leadership roles managing teams of 10+ marketers
• Proven track record optimizing marketing performance at high-growth B2B SaaS companies with SMB/mid-market focus and channel sales experience
• Expertise in channel partner marketing, including experience developing co-marketing programs, partner enablement campaigns, and MSP relationship management
• Strong analytical background with experience using data to drive decision-making and prove marketing ROI
• Technical project management experience, including gathering requirements across business teams and managing complex implementations
• Exceptional communication skills with ability to present to C-level executives and gain buy-in for strategic initiatives
• Demonstrated ability to scale programs efficiently while maintaining quality and staying within budget constraints

Preferred Qualifications

• Cybersecurity industry experience with understanding of security buyer personas, pain points, and purchasing processes
• Full-funnel marketing expertise across email, paid media, SEO/SEM, social, content syndication, webinars, and field marketing
• MSP experience with deep understanding of managed service provider business models, partner ecosystems, and channel sales dynamics
• High-volume demand generation expertise across email, paid media, SEO/SEM, social, content marketing, webinars, and digital events
• Partner enablement experience including developing training programs, sales tools, and co-marketing materials for channel partners
• Marketing technology stack experience including Salesforce, marketing automation platforms (Marketo), and ABM tools
• Experience with security-focused events and community engagement (RSA Conference, Black Hat, local security meetups)
• Track record of success at high-growth startups or during periods of rapid scaling at established companies

Purple Perks

What do we offer you?

• Fully covered medical, dental and vision – for employee and eligible dependents!
• Generous PTO and observed holidays
• 2 PaidVoluNteerDays per year
• Paid Parental Leave
• 401(k) with company-match and Flexible Spending Accounts
• Employee Stock Purchase Program
• Free Lunch 2x per week at Collaboration Hubs
• On-site gym access atselectCollaboration Hubs
• Wellness rewards
• FuN-raising opportunities as part of our giving program
• N-abliteLearning – custom learning experience as part of our investment in you

About N-able

At N-able, Inc. (NYSE: NABL), we are a global software company that turns IT possibilities into capabilities. That means we partner with technology leaders who support companies around the world by offering secure infrastructure and tools to navigate their evolving IT needs. We build strong relationships with our customers to help them thrive at every stage of growth, and at the heart of this effort is our network of N-ablites —a global team of extraordinary, diverse creators who are dedicated to making a difference in how our partners do IT.

#LI-GM1 #LI-Hybrid

Required Qualifications

• 10+ years of progressive experience in B2B SaaS demand generation, with at least 5 years in leadership roles managing teams of 10+ marketers
• Proven track record optimizing marketing performance at high-growth B2B SaaS companies with SMB/mid-market focus and channel sales experience
• Expertise in channel partner marketing, including experience developing co-marketing programs, partner enablement campaigns, and MSP relationship management
• Strong analytical background with experience using data to drive decision-making and prove marketing ROI
• Technical project management experience, including gathering requirements across business teams and managing complex implementations
• Exceptional communication skills with ability to present to C-level executives and gain buy-in for strategic initiatives
• Demonstrated ability to scale programs efficiently while maintaining quality and staying within budget constraints

Preferred Qualifications

• Cybersecurity industry experience with understanding of security buyer personas, pain points, and purchasing processes
• Full-funnel marketing expertise across email, paid media, SEO/SEM, social, content syndication, webinars, and field marketing
• MSP experience with deep understanding of managed service provider business models, partner ecosystems, and channel sales dynamics
• High-volume demand generation expertise across email, paid media, SEO/SEM, social, content marketing, webinars, and digital events
• Partner enablement experience including developing training programs, sales tools, and co-marketing materials for channel partners
• Marketing technology stack experience including Salesforce, marketing automation platforms (Marketo), and ABM tools
• Experience with security-focused events and community engagement (RSA Conference, Black Hat, local security meetups)
• Track record of success at high-growth startups or during periods of rapid scaling at established companies

Team Leadership & Strategy

• Lead and scale a global team of demand generation specialists, digital marketers, and campaign managers focused on new customer acquisition and expansion revenue
• Develop and execute comprehensive go-to-market strategies that align with sales objectives and revenue targets
• Foster a culture of experimentation, data-driven decision making, and continuous optimization