Vice President, Loyalty Marketing & Insights

Cineplex Entertainment LP; Toronto; Hybrid; CAD 180,000 - 230,000; Full time

Job summary

A leading entertainment brand in Toronto is seeking a Vice President of Loyalty Marketing & Insights to redefine customer engagement. The ideal candidate will have at least 15 years of experience in loyalty marketing and be able to lead a cross-functional team to implement personalized strategies. This role offers competitive executive compensation and a hybrid work model.

Benefits

Competitive executive compensation

Professional development

Dynamic, data-driven environment

Qualifications

• 15 years of leadership experience in loyalty marketing, CRM, and analytics.
• 5 years of experience with MarTech platforms and data-driven campaigns.
• Proven ability to turn insights into outcomes.

Responsibilities

• Define customer-first strategy to drive engagement and revenue.
• Lead a team of loyalty marketers and data analysts.
• Drive customer understanding through market research.

Skills

Digital Marketing

B2B Sales

Customer Segmentation

Marketing Automation

Tools

Adobe

Pardot

Job description

Overview

Work location: Home Office 1303 Yonge St

City: Toronto

What you will do

Lead the Future of Entertainment Loyalty. Are you a bold customer-obsessed marketing leader ready to redefine loyalty and consumer insights in one of Canada’s most iconic entertainment brands?

Cineplex is looking for a visionary Vice President Loyalty Marketing & Insights to shape the future of guest engagement across our ecosystem of theatres digital platforms and entertainment experiences. In this high-impact executive role you’ll be the architect of a best-in-class personalization strategy that not only drives customer lifetime value but also transforms CineClub into Canada’s premier entertainment program.

You’ll lead a cross-functional team of strategists campaign managers researchers and analysts translating data into actionable insights bringing personalized experiences to life and driving business results. In this role you will:

• Own the Vision: Define and deliver a bold customer-first strategy for Cineplex’s ecosystem driving engagement retention and revenue growth.
• Lead a High-Performing Team: Inspire and scale a talented group of loyalty marketers data analysts and consumer insight professionals fostering a culture of collaboration accountability and innovation.
• Champion 1: 1 Personalization: Use data segmentation and behavioural insights to deliver hyper-relevant communications and offers across all our guest touchpoints
• Be the Voice of the Customer: Drive deep customer understanding through market research brand health tracking and competitive analysis ensuring our strategies are insight-led and audience-first.
• Collaborate Across the Business: Work closely with digital operations and content teams to ensure loyalty is woven into every part of the Cineplex experience.
• Elevate CineClub: Evolve our flagship membership program into an irresistible entertainment program that surprises delights and retains customers at scale.

What You Bring

• 15 years of progressive leadership experience in loyalty marketing CRM and customer analytics preferably in subscription-based or membership-driven businesses.
• Proven track record of turning insights into outcomes in complex multi-brand environments.
• 5 years of hands-on experience with leading MarTech platforms (ideally Adobe) and data-driven campaign execution.
• Deep understanding of segmentation personalization and lifetime value models at scale.
• Executive presence and influence—you can rally key contributors across business units and deliver presentations confidently to the C-suite.
• Background in entertainment telecom banking or consumer tech industries is a strong asset.
• A passion for customers, content and data—and the ability to lead with both heart and metrics.

Why Join Cineplex

At Cineplex we don’t just sell movie tickets we create memories. As we evolve into a broader entertainment lifestyle brand we’re investing in the platforms products and people that will define what loyalty means in the next era of guest engagement.

• Lead a high-impact function with direct influence on revenue and growth
• Work in a dynamic data-driven environment with a supportive executive team
• Competitive executive compensation bonus benefits and professional development
• Hybrid work model (3 days in office weekly)

Inclusion & Diversity

Cineplex its subsidiaries and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life and the unique capabilities and talent that represent a significant part of our culture. By valuing a diverse workforce we enforce hiring practices that are fair and equitable.

Accessibility

We are committed to improving access and opportunities for all individuals including those with disabilities by identifying and removing barriers that may prevent or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process please contact us at or via email at .

While we appreciate all interest only those candidates selected for an interview will be contacted.

Required Experience

Chief

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Pardot, Attribution Modeling, Marketing Automation, Customer Segmentation, Martech, Lead Generation

Employment Type: Full-Time

Experience: years

Vacancy: 1