Specialist, PC Insiders Marketing

Loblaw Companies Limited; Brampton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading Canadian retail company is seeking a Specialist, PC Insiders Marketing to support marketing campaigns and brand innovation. You will work closely with various teams to ensure successful campaign delivery and manage project logistics. The ideal candidate has 1-3 years of marketing experience, a keen eye for detail, and a passion for the food industry. This role offers a collaborative work environment with opportunities for professional growth and development.

Benefits

Comprehensive training

Flexible work options

Competitive benefits

Qualifications

• 1-3 years of experience in marketing or communications.
• Ability to manage multiple projects in a fast-paced environment.
• Strong attention to detail.
• Passion for food trends and the food industry.

Responsibilities

• Support development of marketing brief and campaign strategies.
• Help manage planning processes for marketing campaigns.
• Coordinate with agencies for creative reviews.
• Manage campaign performance reporting and optimize campaigns.

Skills

Campaign strategy

Project management

Data analysis

Brand communication

Creativity

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why is this role important:

The Specialist, PC Insiders Marketing role provides tactical support for marketing campaigns and brand innovation. Reporting into the Manager, PC Insiders Marketing, this role is a key collaborator across multiple partner groups to ensure seamless delivery of marketing plans and programs that support the brand’s objectives and important metrics. They demonstrate their proximity to campaign-level strategy and campaign execution to inform standard processes for the broader marketing organization.

What You’ll Do

• Campaign/Program Strategy: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise standard processes.

• Campaign Planning: Supports in the planning process for small to moderate marketing campaigns; helping manage review cycles with senior decision-makers and working with partners to gather inputs to inform tactical strategy.

• Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital, Divisional Marketing teams, Experiential Marketing, etc.) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators.

• Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives.

• Optimization, Innovation & Best Practices: Proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required

• Reporting: Manages weekly campaign reporting and contributes to post-mortem process, including working with partners to compile campaign performance reports with key metrics, participating in post-mortem discussions, and documenting findings.

• Sample Management: Oversees all sample operations, coordinating product ordering with Brands teams, and collaborating with cross-functional teams for accurate sample ordering.

• Control Brand Programs: Supports the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team.

What You Bring

• 1-3 years of experience in marketing or communications

• Balancing delivery for multiple projects in a fast-paced environment

• Keen eye for detail

• Food Lover – passionate about the food trends/industry

• Brand communications, creative & media strategy (traditional and digital media)

• Knowledge of general marketing strategy and business principles

• Developing insights from data & analytics

• Project management

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team. We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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