Senior Digital Marketing Lead, B2B Commercial Cards

RBC; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian bank is seeking a Digital Marketing specialist to own the B2B Credit Cards website and lead digital campaigns. You will optimize user experiences, develop SEO strategies, and collaborate with cross-functional teams to drive results. The ideal candidate has at least 7 years in digital marketing, exceptional project management skills, and a digital-first mindset. This role offers a dynamic environment and the opportunity to make a significant impact on the bank's portfolio.

Benefits

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, and high-performing team

Opportunities to do challenging work

Qualifications

• 7+ years of digital marketing experience.
• Experience managing web channels.
• Exceptional client, project, and vendor management skills.
• Strong collaboration, presentation, written, and verbal communication skills.
• Experience with content, usability, information architecture, accessibility, and privacy.

Responsibilities

• Own and optimize the B2B Credit Cards website, driving enhancements.
• Lead digital channel transformation strategy for B2B/Commercial cards.
• Develop and implement AEO/SEO strategies to boost organic visibility.

Skills

A/B Testing

Communication

Content Marketing

Detail-Oriented

Digital Marketing

Digital Marketing Platforms

Effectiveness Measurement

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Website Analytics

Education

Bachelor's degree or College diploma in Business/Marketing/Technology

Tools

Google Analytics

Optimizely

VWO

HTML/CSS/JavaScript

Job description

A leading Canadian bank is seeking a Digital Marketing specialist to own the B2B Credit Cards website and lead digital campaigns. You will optimize user experiences, develop SEO strategies, and collaborate with cross-functional teams to drive results. The ideal candidate has at least 7 years in digital marketing, exceptional project management skills, and a digital-first mindset. This role offers a dynamic environment and the opportunity to make a significant impact on the bank's portfolio.