Sales Manager - London, Ontario (Hybrid)

Citation Canada; London; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Citation Canada is seeking a dynamic Sales Manager to lead their London-based team. This position involves inspiring talent, driving sales strategies, and achieving aggressive revenue goals. Bring your B2B SaaS expertise and coaching style to a company known for its commitment to employee well-being and community involvement. Enjoy a competitive salary, bonuses, and a fulfilling workplace culture.

Benefits

Competitive base salary

Monthly bonus based on team performance

Paid sick time and time off for birthdays

Health and dental benefits

Paid time to volunteer

Recognition as one of Canada’s Best Workplaces

Fun company incentives

Qualifications

• 5+ years of sales leadership experience in B2B SaaS or tech-driven environments.
• Proven success managing high-velocity sales teams.
• Strong understanding of sales tools and CRM systems.

Responsibilities

• Lead and inspire account executive team to exceed revenue targets.
• Coach team members and drive execution through effective pipeline management.
• Establish performance frameworks and manage sales processes.

Skills

Analytical mindset

Coaching and mentoring

Resilience

Curiosity

Operational excellence

Tools

Salesforce

Job description

Join a winning team. Lead with purpose. Grow with impact.

Are you a high-impact sales leader with a passion for developing talent and a track record of building teams that consistently outperform their goals? Do you thrive in fast-paced environments, embrace change, and lead with purpose and data? Do you believe great sales leadership is a mix of strategic vision, hands-on coaching, and a relentless focus on the client?

If you're ready to lead a top-tier team in a company with a clear mission, real values, and a proud Canadian legacy — we’d love to meet you.

Who We Are

At Citation Canada, we help businesses unlock their potential through trusted HR and health and safety solutions. Formerly HRdownloads, we’ve proudly supported thousands of Canadian organizations since 2008. Today, we offer an all-in-one SaaS platform that simplifies compliance, empowers people leaders, and drives business growth.

We are backed by award-winning technology, a client-first mindset, and a workplace culture that’s been named one of Canada’s Best Workplaces ten times.

What You’ll Do

As a sales manager, you will lead and inspire our London-based account executive team to deliver against aggressive revenue targets, exceed client expectations, and support our mission to be Canada’s most complete and connected HR and safety partner.

You will :

• Coach and empowera team of account executives to consistently hit and exceed quota.
• Drive executionthrough effective forecasting, pipeline management, and rigorous deal reviews.
• Establish and evolveperformance frameworks, including KPIs, conversion benchmarks, and activity metrics that align to team and business objectives.
• Onboard, train, and developnew and existing reps, ensuring a culture of continuous learning and career progression.
• Collaborate cross-functionallywith marketing, sales ops, and sales enablement to align go-to-market strategies and improve the client journey.
• Lead from the front— actively listening to client calls, providing real-time coaching, and jumping into strategic deals when needed.
• Champion cultureby fostering a high-performance, high-trust, and highly engaged team environment.

This is a hybrid role based in our London office, with in-office presence required at least three days per week.

Requirements

About You

You are an experienced sales leader who has :

• 5+ years of sales leadership experience, ideally in B2B SaaSor tech-driven environments.
• Proven success managing high-velocity sales teams, particularly in the SMB segment.
• Strong analytical mindset — you love turning metrics into insights and insights into action.
• Deep understanding of sales tools and CRM systems (Salesforce preferred).
• A coaching-first leadership style — you know how to motivate, mentor, and scale talent.
• Resilience, curiosity, and a bias toward action.
• A commitment to operational excellence and doing the right thing for your people and your clients.

What You’ll Love About What You Do

In sales leadership, you must love the thrill of leading a team to achieve phenomenal results. Knowing that you are helping your team to sell a product made in Canada for Canadian businesses, that is trusted by thousands of clients coast-to-coast, can be extremely rewarding. All the while you are working on a team that values collaboration and fun, with opportunities for continued growth and career advancement!

More Perks

• The rewards are plentiful! We offer a competitive base salary and monthly bonus based on team performance.
• We want you to have a life outside of work. That’s why we are committed to providing a stable schedule that will allow you to balance your professional life with your personal life.
• We care about you. Paid sick time, time off for birthdays, paid time to volunteer, health and dental benefits, and an EAP are just some of the ways we demonstrate our commitment to employee health and wellbeing!
• We care about giving back. We believe that a team builds a company, and a company builds a community, and that's why we take pride in giving back to our London community!
• Thrive in our culture. We’ve been recognized TEN TIMES as one of Canada’s Best Workplaces and are rated 4.2 out of 5 stars on Glassdoor.
• We take our work seriously, but not ourselves. Joining the Citation Canada team means you will have a lot of fun, from exciting company incentives to virtual team builders. We make certain to take time to celebrate our successes!
• Purpose-driven work. The work you do makes a real difference for thousands of Canadian businesses.

So, what do you say? Do you have what it takes to be a member of our award-winning team? If so, send us your résumé!

Citation Canada is an equal opportunity employer and will make accommodations available to applicants with disabilities upon request and throughout the entire recruitment process.

Thank you for considering a career with Citation Canada.