Remote Product Marketing Manager — GTM Strategy & Launch Lead

AgencyAnalytics; Remote; CAD 100,000 - 150,000; Full time

Job summary

A leading B2B SaaS company is seeking a Product Marketing Manager to drive go-to-market strategies and enhance product positioning. The ideal candidate will have experience in managing product launches, conducting thorough market research, and collaborating with cross-functional teams. This remote position offers a competitive salary range of CAD 100,000 to CAD 150,000, as well as potential variable compensation. Join us in transforming marketing agency client relationships through innovative tools and strategies.

Qualifications

• Proven experience owning product launches and enablement.
• Strong customer and market research skills.
• Solid project management skills.

Responsibilities

• Own end-to-end GTM strategy and execution.
• Develop clear positioning and messaging.
• Manage launches across multiple teams.
• Create enablement assets for sales and marketing.
• Translate product capabilities into customer value.
• Gather and synthesize market insights.
• Track GTM performance and iterate based on insights.
• Run the Customer Advisory Board program.

Skills

Product launch ownership

Market research

Project management

Written and verbal communication

Job description

A leading B2B SaaS company is seeking a Product Marketing Manager to drive go-to-market strategies and enhance product positioning. The ideal candidate will have experience in managing product launches, conducting thorough market research, and collaborating with cross-functional teams. This remote position offers a competitive salary range of CAD 100,000 to CAD 150,000, as well as potential variable compensation. Join us in transforming marketing agency client relationships through innovative tools and strategies.