Product Marketing Manager, Crypto & Fintech GTM Leader

King River Capital Group; Vancouver; On-site; CAD 80,000 - 100,000; Full time

Job summary

A cutting-edge blockchain technology firm is seeking a Product Marketing Manager to bridge the gap between product capabilities and market understanding. The ideal candidate will have 5–8 years of experience in product marketing within fintech, SaaS, or crypto, and will lead go-to-market strategies, develop product narratives, and create impactful marketing collateral. This role requires exceptional communication skills and a strong conviction in the crypto ecosystem.

Qualifications

• 5–8 years in product marketing within fintech, SaaS, or crypto.
• Exceptional communication and storytelling skills for diverse audiences.
• Highly organized, detail-oriented, and comfortable managing multiple stakeholders.

Responsibilities

• Develop clear, differentiated product narratives.
• Drive launch plans for new products and features.
• Produce product explainers and sales enablement materials.
• Use data to assess storytelling effectiveness.

Skills

Product marketing

Go-to-market strategy

Communication

Storytelling

Job description

A cutting-edge blockchain technology firm is seeking a Product Marketing Manager to bridge the gap between product capabilities and market understanding. The ideal candidate will have 5–8 years of experience in product marketing within fintech, SaaS, or crypto, and will lead go-to-market strategies, develop product narratives, and create impactful marketing collateral. This role requires exceptional communication skills and a strong conviction in the crypto ecosystem.