Marketing Specialist

Value Partners Investments; Winnipeg; On-site; CAD 50,000 - 70,000; Full time

Job summary

A Canadian investment firm in Winnipeg is seeking a Marketing Specialist to support strategic marketing initiatives and develop engaging materials. You will be responsible for crafting content that resonates with affluent clients, managing event logistics, and enhancing the firm's online presence. The ideal candidate has a background in marketing or communications, 1-3 years of relevant experience, and proficiency in various marketing and analytics tools. This role offers numerous benefits and promotes a positive workplace culture.

Benefits

Comprehensive health, dental and vision benefits

Health & Wellness Spending Account

4% Matching RRSP allocation

Great workplace culture!

Qualifications

• 1-3 years of experience in a marketing role, preferably within financial services or a professional services environment.
• Experience with content creation and copywriting.

Responsibilities

• Develop marketing materials addressing high-net-worth clients' needs.
• Support events by managing invitations, promotional strategies, and presentation materials.
• Lead marketing for the Value Partners Charitable Foundation.
• Assist advisors with custom marketing requests.
• Manage the Value Partners LinkedIn page with a posting strategy.
• Analyze website traffic and provide performance recommendations.
• Collaborate with departments for marketing support.
• Assist with marketing for VP Sports & Entertainment.
• Contribute to projects improving internal marketing systems.

Skills

Exceptional written and verbal communication skills

Strong organization and project management abilities

Creative thinker with keen eye for detail and design

Ability to work independently and collaboratively

Comfortable managing multiple priorities and deadlines

Passion for helping clients and advisors

Education

Bachelor’s degree or diploma in Marketing, Communications, Business or a related field

Tools

Microsoft Office Suite

Marketing platforms like Constant Contact

Analytics tools such as Google Analytics

Job description

Company Description

Founded in 2005, Value Partners Investments is a Winnipeg-based investment firm that currently manages over $5.9 Billion in assets primarily through nine investment funds as well as through Value Partners Investment Counsel (VPIC) which provides discretionary investment management services to wealthy families across Canada. Our mission is to build client wealth by investing wisely and communicating clearly. Over the past 20 years we have fulfilled that mission by creating over $2.7 Billion in investment gains for clients. This track record of success has enabled us to become one of Canada’s fastest growing companies as ranked by Profit Magazine and one of Canada’s fastest growing Private Investment Counters by Investor Economics.

Job Description

The Marketing Specialist will play a key role in developing compelling marketing materials, supporting strategic initiatives, and elevating our brand presence across multiple channels. Reporting to the Marketing Manager, the Marketing Specialist will support a wide range of initiatives that help communicate our value to clients, advisors, and the broader community. The work will span content creation, event support, and strategic projects.

Responsibilities

• Develop booklets, case studies, presentations, articles, and website content that address the comprehensive wealth management needs and key concerns of high-net-worth clients
• Support advisor and client events by helping with invitations, promotional strategies, presentation materials, and contributing to the “Event-In-A-Box” initiative that makes hosting events easier
• Lead marketing efforts for the Value Partners Charitable Foundation, including newsletters, articles, presentations and website updates
• Assist advisors with custom marketing requests including presentations, videos, event invitations, and promotional materials
• Manage and grow the Value Partners LinkedIn page by developing and executing a regular posting strategy
• Monitor and analyze website traffic, email engagement, and video views, and provide recommendations to improve performance
• Collaborate with other departments to fulfill marketing needs such as presentation support and internal communications
• Assist with marketing for VP Sports & Entertainment, including newsletters, website updates and social media content
• Contribute to special projects including revamping internal marketing systems and improving advisor tools

Education & Experience

• Bachelor’s degree or diploma in Marketing, Communications, Business or a related field
• 1‑3 years of experience in a marketing role, preferably within financial services or a professional services environment
• Experience with content creation & copywriting

Technical Knowledge

• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
• Experience with marketing platforms such as Constant Contact or similar
• Understanding of analytics tools (e.g. Google Analytics, LinkedIn Insights)

Skills & Abilities

• Exceptional written and verbal communication skills
• Strong organization and project management abilities
• Creative thinker with keen eye for detail and design
• Ability to work independently and collaboratively across teams
• Comfortable managing multiple priorities and deadlines
• Passion for helping clients and advisors

Additional Information

• Comprehensive health, dental and vision benefits
• Health & Wellness Spending Account
• 4% Matching RRSP allocation
• Great workplace culture!