Community Marketing Lead

owl.co; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading AI innovation company is seeking a Growth Marketing Lead to drive top-of-funnel growth. This role involves launching campaigns, building communities, and crafting compelling narratives around AI products. With 4-8 years in growth marketing and proficiency in tools like HubSpot and LinkedIn, the ideal candidate will thrive in a fast-paced environment. Competitive salary and comprehensive benefits, including healthcare and equity, are offered. Join us in our mission to create momentum for breakthrough AI systems.

Benefits

Healthcare benefits covering 100% of premiums

RRSP matching

4 weeks paid time off

Daily team lunches

Bi-annual offsites

Qualifications

• 4 to 8 years in growth marketing, demand generation, or digital marketing, preferably in B2B SaaS.
• Proven ability to build acquisition programs from scratch.
• Exceptional storytelling and communication skills.

Responsibilities

• Build and execute multi-channel acquisition programs including LinkedIn and SEO.
• Grow communities around AI innovation and emerging technology.
• Own Owl's presence at conferences and trade-shows.
• Track and analyze performance across channels.

Skills

Growth marketing

Digital marketing

Demand generation

Content creation

Community building

Analytics

Tools

HubSpot

LinkedIn Campaign Manager

SEO tools

Analytics platforms

Job description

About Owl.co

We’re building appliedAI systems for high‑stakes, real‑world decisions. Our platform ingests and reasons over large, messy data to surface evidence with hard constraints around fairness, auditability, and low bias.

The single gnarliest, most impact‑heavy place this problem shows up is in insurance claims, so that’s where we’re deployed today, running in production at some of the largest carriers in North America.

As our Growth Marketing Lead, you are the architect and engine of Owl.co’s top‑of‑funnel growth. This is a hands‑on, individual‑contributor role with high ownership, high creativity, and high impact. You will shape Owl’s public presence, generate demand, and build an engaged community around our AI products.

You will launch bold campaigns, craft compelling narratives around Owl’s technology, and amplify our brand across digital channels, thought leadership platforms, and major industry events.

If you want to be the person who makes noise, creates momentum, and drives adoption of breakthrough AI systems, this role is yours.

Key Responsibilities

Digital & Online Growth

• Build and execute multi-channel acquisition programs (LinkedIn, paid social, SEO, content distribution, influencer and partner placements)
• Run creative experiments to improve reach, engagement, and conversion
• Design high-performance landing pages, funnels, lead magnets, and digital assets
• Operate with a test, measure, and iterate mindset using data and analytics

Community & Thought Leadership

• Grow communities around AI innovation, decision intelligence, and emerging technology
• Participate in online and offline spaces where our prospects and influencers gather
• Curate discussions, share insights, and elevate Owl’s voice across frontier‑AI conversations
• Collaborate with product and leadership to translate complex AI systems into compelling narratives
• Produce mixed-media content including podcasts, workshops, short‑form videos, and micro‑content

Creative Campaigns

• Conceptualize and execute standout campaigns for product launches, partnerships, and market insights
• Work with design to create high-quality visuals, videos, animations, and content assets
• Develop storytelling campaigns that differentiate Owl in a crowded AI landscape

Events & Trade‑shows

• Own Owl’s presence at conferences, summits, and trade‑shows from strategy to execution
• Design modern and engaging event experiences that attract high‑value audiences
• Run pre‑event hype and post‑event follow‑up campaigns that convert conversations into opportunities
• Identify speaking opportunities, sponsorships, and partnerships that elevate visibility

Analytics & Optimization

• Track and analyze performance across channels and report insights clearly
• Run structured A/B tests and continuous optimization cycles
• Align with sales on lead quality, routing, and attribution

• 4 to 8 years in growth marketing, demand generation, or digital marketing (B2B SaaS or enterprise tech is ideal)
• Proven ability to build acquisition programs from scratch
• Strong experience with HubSpot, LinkedIn Campaign Manager, SEO tools, and analytics platforms
• Exceptional storytelling and communication skills that turn technical ideas into excitement
• Comfortable running events and tradeshows independently
• Creative, analytical, and highly autonomous
• Thrives in a fast‑moving environment with high freedom and responsibility

• Industry Leaders: Our technical leadership comes from Meta, Microsoft, X, and Goldman Sachs, bringing world‑class expertise to our agile team.
• Market Leadership: We hold the largest market share in our space, offering a proven ROIand maintaining a100% customer retention rate, with renewals consistently doubling their previous terms.
• Lean & Impact Driven Team: Our small, nimble team makes swift decisions and encourages direct communication and innovationthrough a flat organizational structure. You’ll make real, meaningful contributions right from the start.
• Established Product‑Market Fit: AI‑Driven Product that helps shape an AI‑powered enterprise solution for insurance companies across the US and Canada.
• Healthcare benefits:we cover 100% of the premiums for you and your family (medical, dental & vision) 🩺
• RRSP matchingto help you save for your future 💰
• Recharge:4 weeks of paid time off & 5 additional personal/sick days ⛱️
• Daily teamlunches🥑
• Bi‑annual offsites:we'll make sure everyone at Owl has an opportunity to can hang out with teammates IRL at least twice a year 🚀

Salary Range: $80,000 - $120,000 local currency + equity

Our salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects a range target for new hire salaries for the position and could be higher or lower based on a multitude of factors, including job‑related skills, experience, location, and relevant education or training.