Field Sales Manager

Red Bull; Edmonton; On-site; CAD 75,000 - 95,000; Full time

Job summary

A global beverage company is seeking a Field Sales Manager to lead and coach a team of Sales Activators, focusing on market engagement and achieving sales targets. The ideal candidate will have a strong background in the Consumer Goods industry, with over 3 years of sales experience. You'll analyze sales initiatives, align strategies with various departments, and ensure your team excels in store execution. A Bachelor's Degree and leadership skills are preferred. The role is based in Edmonton, Canada, with opportunities for growth.

Qualifications

• Minimum 3 years of sales experience in the Consumer Goods industry.
• Experience with distributors and suppliers preferred.
• Drivers License required.

Responsibilities

• Lead and motivate a team of Sales Activators.
• Analyze cycle plans and prioritize initiatives.
• Align execution strategies with National Field Sales teams.

Skills

Outstanding sales experience

Strong communicator

Excellent negotiator

Ability to lead a sales team

Consumer marketing knowledge

Education

Bachelor's Degree

Tools

Windows

Microsoft Word

PowerPoint

Excel

Job description

The Field Sales Managers main priority is to lead, coach, motivate and hold accountable the team of Sales Activators which have the core responsibility to drive excellence in trade execution throughout their market.

The core functions of this role will be to lead a team which accelerates the Reach (New Stores), Winning vs Competition (WVC) and Perfect Store (PSA) through execution of driving points of placement, assortment, long and short-term sales drivers. The Field Sales Manager will work in partnership with National Account managers, distribution partners managers, marketing, operations, and distribution teams with the ultimate goal to lead a team that will achieve sales targets, improve audit scores, and win in the market.

Additional Key responsibilities include: Communicating strategic priorities; driving and managing key Red Bull initiatives; ensuring implementation of merchandising standards; tracking and measuring KPI execution; monitoring sales/POS progress against business plans; and coaching both direct reports and distribution partners to produce execution excellence.

All the responsibilities we'll trust you with:

DRIVE REACH

Leverage data and insights to build plan to attack Reach opportunity, by channel. Set approach, targets, programming, track and monitor results. Train, develop, and implement standard sales process. Ensure targets are being achieved, and progress is regularly measured and discussed with line manager. Attack convenience and multi channel, expand VIP universe, and accelerate D program. Build and align regional plan, approach, and hold team and self accountable for new store results.

BE #1 IN STORE

Lead a team with the expectation that Red Bull will Look Like #1 in every store, every day. Leverage National Accounts team to accelerate # of points of placement in high potential accounts. Establish, align, and build framework to accelerate Long term sales drivers in the region. Understand WVC and PSA strengths and weakness, build plan to uplevel regional performance. Constantly evaluate routing for optimization and efficiencies – example being time and resource splits between Impulse, Retail and Multi-Channel accounts. Lead, motivate, coach and build a team where Looking like #1 in store is the expectation.

CYCLE PLAN MANAGEMENT

Analyze monthly cycle plan document, present and prioritize key initiatives with your team. Present monthly prioritization schedule to team. Build KPI’s, track monitor and hold teams accountable for delivery and execution. Work with Trade Marketing, Initiative Manager and Operations for Trade Tool development and rollout.

TEAM AND CROSS FUNCTIONAL MANAGEMENT

Alignment of planning and execution strategy with National Fields Sales teams, monthly. Alignment with Marketing to understand Brand guidelines, tools and opportunity. Alignment with Ops and Trade Marketing for Tool build and delivery. Alignment with RBCD and 3rd Party DP to efficiently attack market opportunity. Present to Sales Leadership Team quarterly, displaying innovative thinking and performance results.

LEADERSHIP, COACHING AND DEVELOPMENT

Delivers Internal training, tools and secures resources for the Field Sales team. Provides and implements training tools to team (PITCHER/ POWER SELLING) Collaborates with local teams for annual training and development plan. Leverage RBNA team for available tools, trainers and resourcing. Responsible for delivery of accurate Perfect Store audits through the GET platform.

Your areas of knowledge and expertise that matter most for this role:

• Outstanding sales experience and track record in Consumer Goods industry (Bev. Preferred) , +3 years.
• Distributor and Supplier experience preferred.
• Ability to lead, manage and motivate a high performing sales team with experience, +3 years.
• Strong communicator and motivator.
• Excellent negotiator and influencer.
• Clear and proven ability to develop and implement successful sales and trade marketing strategies.
• Strong knowledge of consumer marketing principles.
• Excellent communication skills, including presentation and training ability.
• Able to work independently with responsibility, and be organized.
• Experience with basic administrative programs, Windows, Word, PowerPoint, Excel.
• University – Bachelor’s Degree preferred.
• Driver’s License.

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.