Director Product Marketing

COMPASS GROUP CANADA; Mississauga; Hybrid; CAD 140,000 - 170,000; Full time

Job summary

A leading foodservice company in Mississauga seeks a Director of Product Marketing to define and articulate product narratives and thought leadership in the market. The role involves translating product strategies into compelling stories that resonate with diverse audiences, enabling sales with scalable narratives, and leading a high-performing marketing team. Ideal candidates will have substantial B2B product marketing experience, strong analytical skills, and excellent presentation abilities.

Benefits

Bonus eligibility

4 Weeks vacation

Flexible work environment

Qualifications

• 8–12+ years of experience in B2B product marketing, ideally in platform or SaaS.
• Proven skills in product narrative and positioning.
• Strong analytical experience in win/loss and ROI.

Responsibilities

• Define and own product narrative and portfolio storytelling.
• Translate strategy into compelling narratives for the market.
• Partner with product leadership to influence roadmap and launches.
• Develop training and enable sales with effective narratives.

Skills

B2B product marketing experience

Product narrative

Sales enablement

Analytical rigor

Communication skills

Public presentation skills

Tools

Productivity tools

AI tools

CRM systems

Job description

About Us

Compass Digital is seeking a Director of Product Marketing to define how our products, platforms, and partnerships are understood in the market. This role is responsible for shaping Compass Digital’s product narrative and thought leadership, translating complex capabilities into a clear, differentiated point of view that resonates with executives, operators, and internal teams alike.

You will lead the development of portfolio-level narratives, thought leadership, and messaging frameworks that differentiate Compass Digital in a crowded digital ecosystem, while translating those narratives into sales enablement and go-to-market motions that accelerate deals. Success in this role is defined by how effectively our story drives confidence, alignment, and action across buyers and internal teams.

Position Details:

• Position Title: Director Product Marketing
• Salary: 140,000.00 - 170,000.00
• Bonus Eligible, 4 Weeks Vacation and more
• Employment Type: Full Time, Permanent
• Hybrid: 4 Days in Office - Toronto / Mississauga

In accordance with provincial legislation and our commitment to transparent hiring practices, the compensation range for this position is provided. Final compensation will be determined based on qualifications, experience, and internal equity. Canadian work experience is not required. Please note that artificial intelligence tools are utilized in the applicant screening process.

Job Summary

Now, if you were to come on board as the Director of Product Marketing, we’d ask you to do the following for us:

• Define and own Compass Digital’s product and portfolio narrative, articulating a differentiated point of view on the future of foodservice, operations, and digital enablement that resonates with executives, operators, and technical audiences.
• Translate product strategy, capabilities, and partnerships into compelling, market-facing stories, including core messaging frameworks, value propositions, and proof points that align internal teams and external positioning.
• Shape thought leadership and executive messaging by synthesizing industry trends, customer pain points, and competitive dynamics into high-impact content (points of view, whitepapers, research, presentations, webinars).
• Partner with Product leadership to influence roadmap storytelling, launch narratives, demos, and value articulation for new solutions and releases.
• Enable Sales with persuasive, deal-moving narratives by building scalable systems (talk tracks, battlecards, demo flows, ROI tools, proposal narratives) aligned to buyer journeys and deal stages.
• Establish and run a proposal and RFP center of excellence, including standardized security/IT responses, compliance narratives, and AI-enabled systems that reduce cycle time and improve win rates.
• Drive customer advocacy and commercial proof, developing data-driven case studies, pilot stories, and sector-specific evidence that measurably influences buying decisions.
• Lead insight, research, and competitive intelligence efforts, including win/loss analysis and field discovery, translating insights into differentiated positioning and executive-ready business cases.
• Build and lead a high-performing Product Marketing team, setting a high bar for craft, strategic thinking, operating rhythm, and cross-functional partnership while modeling executive presence and data-informed decision-making.

Think you have what it takes to be our Director of Product Marketing? We’re committed to hiring the best talent for the role. Here’s how we’ll know you will be successful:

• 8–12+ years of B2B product marketing experience (platform, SaaS, or complex solutions preferred).
• Demonstrated excellence in product narrative, positioning, and executive storytelling.
• Proven experience supporting sales enablement and deal acceleration in complex, multi-stakeholder buying environments.
• Analytical rigor with experience in win/loss, funnel diagnostics, and financial modeling (ROI/TCO).
• Tools fluency (productivity/AI, enablement/LMS, CRM) and willingness to travel for field discovery, site visits, and key deals.
• Excellent communication, writing, presentation, and interpersonal skills.
• Exceptional written, verbal, and presentation skills; comfort presenting to executive audiences.
• Experience leading and developing high-performing PMM teams.
• Exceptional public presentation skills – comfortable speaking to groups and able to tailor messages to the audience.
• Flexibility in managing varying priorities and workloads; ability to handle change with grace.
• Ability to travel (United States) to attend training, meetings and site visits.

Equal Opportunity

Compass Group Canada is committed to nurturing a diverse workforce representative of the communities within which we operate. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

For accommodation requests during the hiring process, please contact [e-mail] for further information.