Director, Marketing Initiatives

Nicola Wealth; Toronto; On-site; CAD 140,000 - 175,000; Full time

Job summary

A leading financial services firm in Toronto is seeking a Director, Marketing Initiatives to enhance brand positioning and drive transformative projects across the marketing team. The ideal candidate will have over 10 years of experience in strategic planning and brand management. This role operates on a hybrid work model and offers a comprehensive salary package of $140,000 - $175,000 plus performance bonuses.

Benefits

Competitive performance bonus

RRSP contribution

Profit-sharing program

Qualifications

• A minimum of 10 years of experience in strategic planning, brand management, or business transformation roles, preferably within a corporate environment.
• Proven track record of leading successful strategic initiatives that drive business growth and enhance brand reputation.
• Experience in managing cross-functional teams and collaborating with senior leadership to achieve organizational objectives.

Responsibilities

• Support the Vice President, Marketing and the Marketing team with planning, coordination, and execution of key projects and initiatives.
• Establish project management practices and governance within the Marketing team to enable the delivery of multiple, complex, cross-functional initiatives.
• Develop and maintain a performance dashboard that integrates campaign analytics, brand health metrics, and stakeholder feedback.

Skills

Strategic planning

Brand management

Project management

Leadership

Education

Bachelor's degree in Business Administration, Marketing, or related field

Master's degree (MBA)

Tools

Project management tools

Job description

About Nicola Wealth:

We have a lot to be proud of at Nicola Wealth. Our sophisticated financial planning, our diversified private investment funds and their exceptional performance, our 99% client retention rate and our award-winning culture, combine to position us as a national leader in wealth management. Recognized as a Best Managed Company and one of Canada's Top Employers, we are dedicated to upholding our firm's values through this phase of significant growth.

By bringing together smart, dedicated and supportive colleagues from diverse backgrounds, we deliver extraordinary client service in a values-driven work environment. The collaboration, creativity and entrepreneurial spirit we were founded on provides the opportunity for you to make a real impact and build a rewarding career. We are passionate about our business, our culture and investing deeply in your growth and development to build for the future. If you have this same drive, then let\'s talk!

Purpose of the Role:

TheDirector, Marketing Initiatives is responsible for driving strategic and project-based initiatives that enhance brand positioning and facilitate transformative changes across Marketing Team and it\'s cross-organizational stakeholders. The ideal candidate will possess a blend of strategic acumen, transformation and change management expertise, and leadership skills to effectively navigate the complexities of a dynamic business environment.

This role will operate on a hybrid working model and will be based in our Vancouver or Toronto office.

Core Responsibilities:

Strategic Leadership:

• Support the Vice President, Marketing and the Marketing team with planning, coordination, and execution of key projects and initiatives.
• Support the Vice President, Marketing and Marketing team with corporate brand strategy and rolling planning and measurement, including Board and internal stakeholder presentations preparation
• Serve as a liaison between the marketing team, executive leadership, and key stakeholders to ensure alignment and transparency.

Operational Excellence:

• Establish project management practices and governance within the Marketing team to enable the delivery of multiple, complex, cross-functional initiatives.
• Support marketing operations including: brand and campaign launch initiatives, budget planning and tracking, and the development of key marketing processes, assessing team capacity and capacity planning, and status reporting.

Performance & Analytics:

• Partner with the Marketing leadership team to establish key performance indicators (KPIs) to measure the success of strategic initiatives and lead the tracking and reporting of metrics.
• Develop and maintain a performance dashboard that integrates campaign analytics, brand health metrics, and stakeholder feedback
• Other relevant and related responsibilities, as assigned and as the needs of the organization change.

Required Skills & Qualifications:

• A Bachelor\'s degree in Business Administration, Marketing, or a related field is required; a Master\'s degree (MBA) is preferred.
• Relevant certifications in Project Management, strategic management, brand management, or change management are advantageous.
• A minimum of 10 years of experience in strategic planning, brand management, or business transformation roles, preferably within a corporate environment.
• Proven track record of leading successful strategic initiatives that drive business growth and enhance brand reputation.
• Experience in managing cross-functional teams and collaborating with senior leadership to achieve organizational objectives.
• Must be legally eligible to work in Canada for any employer.

Compensation & Benefits Package:

This position comes with a base salary range of $140,000 - $175,000 plus a competitive performance bonus, RRSP contribution and participation in our profit-sharing program. Base salary will be commensurate with experience, skills, and qualifications.

At Nicola Wealth, our people grow our business, delight our clients, and live our values every day. Our comprehensive compensation and benefits package reflects our appreciation for this commitment. Whether it\'s participating in our profit sharing and benefit programs on day one, or the opportunity to participate in our share ownership program, our people are able to go beyond a conventional salary and bonus structure. To learn more about our complete package, visit: www.nicolawealth.com/total-rewards.

Please include both a cover letter and resume in support of your application. We are an inclusive, equal opportunity employer. For more information about this and other roles: www.nicolawealth.com/careers.

It is our priority to remove barriers to provide equal access to employment. Should you require reasonable accommodation during the recruitment process please contact us at [e-mail] and we will work with you to meet your needs. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Nicola Wealth policies.

Thank you for your interest in a career with Nicola Wealth!