Channel Marketing Manager, Canada, (Ring Offline)

Ring; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading home security company seeks a Marketing Manager in Toronto, Ontario. This role focuses on developing marketing strategies to increase brand awareness and customer engagement for innovative security solutions. Responsibilities include campaign management, cross-functional collaboration, and stakeholder engagement. Ideal candidates have 6+ years of marketing experience, strong analytical skills, and are fluent in English and French.

Qualifications

• 6+ years of marketing experience in consumer goods or electronics.
• Track record of successful marketing campaigns in a fast-paced environment.
• Experience in matrix organizations for business goals.

Responsibilities

• Develop and execute marketing plans to enhance brand presence.
• Collaborate with sales and product teams to create strategies.
• Manage and execute marketing campaigns including digital and in-store.

Skills

Strategic thinking

Analytical skills

Communication skills

Organizational skills

Creative storytelling

Bilingual (English and French)

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Digital marketing tools

Content management systems

Job description

Overview

The Marketing Manager Ring Offline, Canada, will drive Ring’s home security solutions across Canada with a focus on increasing brand awareness and customer engagement. This role supports developing and executing marketing strategies, collaborates with cross-functional teams in a matrix organization, and manages campaigns to drive product discovery. The ideal candidate is a creative, strategic leader with a passion for consumer technology, strong analytical skills, and a proven ability to deliver results in a dynamic, fast-paced environment.

Responsibilities

• Strategic Marketing Leadership: Help develop and execute comprehensive marketing plans to enhance Ring’s offline brand presence, aligning with global business objectives.
• Cross-Functional Collaboration: Partner with sales, product, operations, and PR teams to create cohesive strategies that capitalize on market opportunities and enhance customer experience.
• Campaign Management: Plan, coordinate, and execute marketing campaigns, including digital, email, and in-store initiatives, testing and measuring approaches to optimize results and customer response.
• Offline Channel Marketing: Plan and execute offline channel marketing strategies including in-store merchandising, point-of-purchase displays, retail promotions, trade shows, dealer events, and print materials to drive brand awareness and sales through brick-and-mortar retail partners and distributors.
• Brand and Content Development: Oversee the creation and updating of compelling content for Ring’s products across digital platforms, ensuring alignment with brand standards and local market needs.
• Customer Insights: Leverage customer feedback and market trends to define local market segments, refine messaging, and tailor campaigns to resonate with Canadian consumers.
• Stakeholder Engagement: Build and maintain relationships with internal teams, external partners (e.g., retailers, media), and senior leadership to support marketing initiatives.
• Performance Accountability: Own the performance of marketing initiatives, tracking metrics such as brand awareness, customer engagement, and ROI, while managing budgets effectively.
• Brand Representation: Act as a key ambassador for Ring Offline in Canada, representing the brand at industry events, trade shows, and media engagements to strengthen market presence.

About The Team

Since its founding in 2013, Ring has been on a mission to make neighborhoods safer. From the video doorbell to the DIY Ring Alarm system, Ring’s smart home security product line, and the Neighbors app, Ring offers users affordable whole-home and neighborhood security. Ring is an Amazon company. For more information, visit ring.com. With Ring, you’re always home.

Basic Qualifications

• 6+ years of marketing experience, preferably within consumer electronics, home security, or related consumer goods sectors.
• Proven track record of developing and executing successful marketing campaigns in a fast-paced environment.
• Experience working with cross-functional teams in a matrix organization to achieve business goals.
• Familiarity with the Canadian consumer electronics or home security market is highly desirable.
• Exceptional strategic thinking and analytical skills to identify market opportunities and optimize campaign performance.
• Strong creative and storytelling abilities to craft compelling brand narratives and content.
• Highly organized, with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
• Proficiency in digital marketing tools, content management systems, and performance metrics analysis.
• Fluency in English and French (spoken and written).
• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred but not essential.

Preferred Qualifications

• Results-driven with ownership and accountability.
• Adaptable and thrives in a dynamic, fast-paced environment.
• Passionate about consumer technology and delivering customer-centric marketing solutions.
• Creative, with a proactive approach to problem-solving and a bias for action.

Job Details

• Job ID : A3025893
• Location : Toronto, Ontario, Canada
• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Public Relations and Marketing
• Industries : Computers and Electronics Manufacturing

Equal Opportunity Employment

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit amazon.jobs / content / en / how-we-hire / accommodations for more information. If the country / region you’re applying in isn’t listed, please contact your Recruiting Partner.