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Digital Marketing Specialist
Job summary
A leading logistics startup is seeking a Digital Marketing Specialist to shape their performance marketing strategy. In this remote role, you will build and iterate on landing pages, conduct A/B tests to improve conversion rates, and analyze performance metrics. The ideal candidate has strong knowledge in conversion rate optimization and hands-on experience with WordPress. This position offers a fast-paced environment, competitive compensation, and learning opportunities.
Benefits
Qualifications
- Professional English Proficiency is a must.
- Strong knowledge of conversion optimization techniques.
- Experience in creating marketing content.
- Understanding of basic HTML/CSS.
Responsibilities
- Build and optimize landing pages using WordPress and Elementor.
- Run A/B tests to enhance conversion rates.
- Analyze and report on marketing performance.
- Improve email marketing copy based on audience insights.
Skills
Tools
Metrobi is a VC-backed startup and an alumni of Techstars Boston, one of the leading accelerators in the USA. We power deliveries for local food and beverage businesses in Boston, New York, DC, Chicago, LA, and other major metropolitan areas. Our technology is at the center of our delivery marketplace.
Why should you join Metrobi?
Play a key role in shaping performance marketing strategy.
Fast-paced, growth-oriented environment with plenty of room to test & learn.
Opportunity to directly impact conversions and revenue.
International team experience and a supportive work environment.
A well-funded company that offers competitive compensation.
An opportunity to learn every day in a fast-paced environment.
A chance to become a part of a dynamic company on a fast track to change the logistics scene in the US.
We're looking for a data-driven Digital Marketing Specialist who loves experimenting, optimizing, and scaling growth. If you enjoy working with WordPress and creating compelling content for emails and landing pages, this role is for you.
Professional English Proficiency is a must.
Hiring interviews will be conducted online.
- Build and iterate on landing pages (WordPress + Elementor), testing buttons, hero texts, CTAs, and layouts.
- Run A/B tests & experiments to improve conversion rates continuously.
- Track, analyze, and report performance.
- Understand the audience and work on improving the copy from email marketing campaigns.
- Strong knowledge of Conversion Rate Optimization (CRO) and A/B testing.
- An analytical marketing mindset, while being quick to iterate on ideas.
- Creative problem solver who thrives on experimentation and iteration.
- Hands‑on experience with WordPress & Elementor.
- Experience with creating content for emails and or landing pages.
- SEO basics
- Basic HTML / CSS
- Understanding of UI / UX principles for better user journeys.
- Experience with Google Ads / Meta Ads / LinkedIn Ads
- Familiarity with Google Sheets
This is a remote position.
Must be able to work between (9AM-6PM EST)
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.