Head of Marketing

Emerald Zebra; Dubai; On-site; AED 468,000 - 551,000; Full time

Job summary

A leading fintech company based in Dubai is seeking a Head of Marketing (Performance Crypto) to drive user acquisition and revenue growth for its trading platforms. This role involves managing performance marketing across various channels such as paid search and social media, with full P&L accountability. The ideal candidate has 8-12 years of experience in performance marketing within the crypto or fintech industry and a strong analytical mindset. A dynamic work environment awaits!

Benefits

Salary up to $150000 annually

Performance bonus linked to metrics

Entrepreneurial work environment

Qualifications

• 8-12 years of performance marketing experience in crypto or fintech.
• Proven success in driving user acquisition and revenue growth.
• Strong understanding of crypto trader behavior and market dynamics.

Responsibilities

• Own performance marketing for crypto products across various channels.
• Drive user sign-ups and engagement.
• Deliver clear performance insights and optimize strategies.

Skills

Performance marketing experience

Crypto industry knowledge

Analytical skills

Data-driven decision making

Stakeholder management

Tools

Google Ads

Meta Ads

GA4

Marketing automation platforms

Job description

Head of Marketing (Performance Crypto) Dubai Onsite Up to $150000 Performance Bonus

Industry: Fintech & Digital Asset Trading
Role Type: Full-time Senior Leadership/Head of.
Location: Dubai UAE (Onsite)
Reports to: Group CMO

About the Opportunity

A fast-growing multi-asset digital trading group is seeking an experienced Head of Marketing (Performance Crypto) to own and scale user acquisition engagement and revenue growth across its cryptocurrency trading platforms.

This is a hands-on leadership role with full P&L accountability for crypto marketing performance. You will build and execute campaigns that drive verified sign-ups KYC completions first-time deposits and sustained trading activity across spot perpetual futures and copy-trading products.

The Challenge

Deliver measurable scalable growth across the groups crypto user base through performance marketing excellence balancing aggressive acquisition targets with efficient unit economics and regulatory compliance.

Key Responsibilities

Performance Marketing Ownership

• Own end-to-end performance marketing for cryptocurrency products across paid search paid social programmatic display SEO affiliate and influencer channels
• Build and optimize marketing funnels from awareness through to active trading
• Develop attribution models cohort analysis and LTV/CAC frameworks to drive efficient spend allocation
• Manage and scale performance marketing budgets with clear ROI accountability

User Acquisition & Retention

• Drive verified user sign-ups KYC completions first-time deposits and trading volume growth
• Build re-engagement and retention campaigns to maximise user lifetime value
• Develop segment-specific strategies for retail traders active traders and high-volume users

Campaign Execution

• Plan and execute product launches trading pair listings and promotional campaigns
• Coordinate with product design and content teams to deliver high-impact creative assets
• Run A/B testing and continuous optimization across all campaign elements

Analytics & Reporting

• Establish KPI dashboards and weekly reporting cadences
• Deliver clear performance insights to leadership with actionable recommendations
• Monitor competitive landscape and adapt strategies accordingly

Team Leadership

• Build mentor and manage a high-performing crypto marketing team
• Set clear targets provide coaching and drive accountability across the function

Compliance Alignment

• Ensure all campaigns comply with regional advertising standards AML guidelines and platform policies
• Work closely with Legal and Compliance teams on campaign approvals

Required Experience

• 812 years in performance marketing within crypto exchanges FX/CFD brokers fintech or high-growth digital trading platforms
• Proven track record driving measurable user acquisition and revenue growth in cryptocurrency or online trading environments
• Direct experience marketing spot trading perpetual futures and/or copy-trading products
• Experience managing six-figure monthly performance budgets with clear ROI accountability
• Strong understanding of crypto trader behavior market cycles and competitive positioning

Technical Skills

• Expert proficiency in Google Ads Meta Ads programmatic platforms and affiliate networks
• Strong analytics capability with GA4 Mixpanel Amplitude or similar tools
• Experience with marketing automation and CRM platforms
• Understanding of blockchain tokenomics and digital asset markets

Leadership & Soft Skills

• Hands-on operator comfortable executing as well as strategizing
• Strong analytical mindset with data-driven decision making
• Excellent communication and stakeholder management skills
• Ability to thrive in fast-paced high-accountability environments

What We Offer

• Salary: Up to $150000 USD annually
• Performance bonus: Linked to user acquisition and revenue KPIs
• Opportunity to shape growth strategy for a leading multi-asset trading platform
• Dynamic entrepreneurial work environment in Dubai

This is a results-driven role for a performance marketing specialist with deep crypto industry experience. If you have scaled user acquisition for a cryptocurrency exchange or trading platform and want to own the growth function for a fast-moving fintech we want to hear from you.