Head of Marketing

Masafi LLC; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading beverage company in Dubai is seeking an experienced marketing leader to develop brand strategies and drive marketing initiatives. The ideal candidate will have a strong background in FMCG, proven leadership skills, and a deep understanding of the UAE market. This role includes team mentorship and performance measurement to ensure effective marketing investment. Join us to innovate and grow with a passionate team committed to excellence.

Benefits

Exclusive gym

Wellness program

Medical benefits

Qualifications

• 10+ years of progressive marketing experience, with a strong track record in the FMCG sector.
• Proven success in brand management and digital marketing.
• Deep understanding of the UAE/GCC market and consumer behaviour.

Responsibilities

• Develop and implement integrated brand strategies.
• Drive 360-degree marketing initiatives.
• Lead, mentor, and inspire the marketing team.

Skills

Leadership

Marketing Strategy

Data Analysis

Brand Management

Innovative Thinking

Job description

Overview

Our time to make ripples.

We are for the restless achievers. For those who thirst for success and more. For those who never stop trying. We are Masafi. And if you have what it takes, we are ready to take the next step with you.

Things we believe in:

Inclusivity & diversity

We are an equal opportunity employer, and we believe diversity, gender balance and inclusion lead to success.

Our people

We believe passionate people propel us forward, build our culture and drive our spirit of innovation.

Hard work, integrity & ownership

We believe hard work trumps everything. And honesty and taking total responsibility are the pillars of everything we do.

Responsibilities

• Brand Leadership: Develop and implement integrated brand strategies that strengthen Masafi’s market position and build long-term equity.
• Marketing Strategy: Drive 360-degree marketing initiatives across brand, digital, trade, and shopper marketing, ensuring consistency and impact.
• Innovation & Creativity: Champion bold, purpose-driven campaigns and product innovations that resonate with regional consumers.
• Market Insights: Leverage data and consumer insights to shape marketing decisions, ensuring relevance in the UAE/GCC context.
• Trade & Retail Marketing: Strengthen Masafi’s presence in modern trade, traditional trade, and on-premises channels with impactful retail and shopper programs.
• Team Leadership: Lead, mentor, and inspire the marketing team; foster collaboration across cross-functional teams including sales, supply chain, and R&D.
• Performance & ROI: Define KPIs, manage budgets effectively, and ensure marketing investments deliver measurable business results.
• Stakeholder Engagement: Represent Masafi’s brands with key internal and external stakeholders, building trust and long-term partnerships.

Qualifications

• 10+ years of progressive marketing experience, with a strong track record in the FMCG sector (beverages preferred).
• Proven success in brand management, digital marketing, and trade/shopper marketing.
• Deep understanding of the UAE/GCC market, consumer behaviour, and retail dynamics.
• Strong commercial acumen with the ability to balance creativity and business results.
• Exceptional leadership skills and the ability to work collaboratively across functions.
• Comfortable working in a lean, entrepreneurial, and fast-paced environment.
• Creative, purpose-driven, and passionate about building iconic brands.

Benefits & Culture

• Workspace: We mix work and play with an exclusive gym and an inspiration zone filled with indoor games, library, bean bags and of course, piping hot coffee.
• Game-changing leadership: We mentor and hone future leaders through agile, dynamic and people-focused training.
• Enriching rewards: Besides benchmarking industry remuneration, we offer medical benefits and discounts on all Masafi products.
• Focus on wellness: We not only insist on a great work-life balance but also accompany it with a lovely wellness program.

Our story

Masafi was born in the Hajar Mountains in the United Arab Emirates. And ever since, we’ve left a mark across the region and the world.

Back in 1976, Masafi was the first naturally sourced drinking water in the UAE. Today, our portfolio consists of the finest range of pure naturally sourced water, juices, tissue papers and anti-bacterial essentials.

While we have been the market leader for over 4 decades, we never take anything for granted. Every day, we work harder to deliver the finest products that are good for people and the planet too.

We are an equal opportunity employer. Inclusivity, diversity and gender balance are the cornerstones of our business just like, wellness, mindfulness and a healthy work-life balance.

Interested in growing your career with us? Take a look at some of our current openings. We can’t wait to hear from you.