Google and YouTube Ads Growth Strategist and eCommerce Scaling Expert

Hubstaff; Remote; AED 257,000 - 441,000; Full time

Job summary

A premier performance marketing agency is seeking a Google & YouTube Ads Growth Strategist to develop and execute full-funnel strategies for DTC brands. The ideal candidate has experience scaling e-commerce brands with significant ad spend, optimizing campaigns, and guiding clients on creative strategy. Responsibilities include leading account audits, creative testing cycles, and providing performance reviews. This role requires deep analytical skills and a performance-oriented mindset.

Qualifications

• Experience in scaling brands from $10k/month to $100k-$500k+ ad spend.
• Hands-on management of $1M+/month in Google/YouTube ad spend.
• Successful track record in building YouTube campaigns.

Responsibilities

• Develop and execute full-funnel strategies across Google Ads & YouTube for DTC brands.
• Lead account audits, scaling roadmaps, and creative testing cycles.
• Optimize Shopping & Search campaigns and achieve cold traffic profitability.

Skills

Scaling e-commerce brands

Hands-on experience with Google/YouTube ads

Analytical skills

Performance-based mindset

Job description

About Ad-Lab:

Ad-Lab is not your average performance marketing agency where an elite e-commerce scaling engine. We’ve managed $150M+ in ad spend, scaled 100+ brands, and built a culture of high-performance and fast execution.

You’re looking for a Google & YouTube Ads Growth Strategist who:

Already operates at the top 1% level, has scaled multiple e-commerce brands from $10k/month to $100k‑$500k+ in ad spend, built and tested full‑funnel strategies (PMAX, Shopping, YouTube, Search), and understands how to build, test, and scale cold traffic. You’re here to create noise, break limits, and lead client success, not just to manage.

What You’ll Be Doing:

• Develop & execute full‑funnel strategies across Google Ads & YouTube for fast‑growing DTC brands.
• Lead account audits, scaling roadmaps, and creative testing cycles.
• Scale PMAX and YouTube campaigns, optimize Shopping & Search, and unlock cold traffic profitability.
• Guide clients on ad creative (scripts, angles, formats), funnel structure, CRO, and landing page strategy.
• Direct landing page & advertorial builds (listicles, quizzes, VSLs).
• Provide weekly performance reviews, client education, and action plans.

You’re a Fit If You:

• Have scaled brands from $10k/month to $100k‑$500k+ spend levels while maintaining ROAS.
• Have hands‑on experience managing $1M+/month in Google/YouTube ad spend.
• Have built successful YouTube campaigns and know how to test hooks, CTAs, and audiences.
• Are deeply analytical, fast‑moving, and thrive on performance‑based environments.
• Know how to communicate with DTC founders, speak their language, and lead strategic direction.
• Have worked in or alongside high‑level CRO & creative testing environments.