Digital Channels & CRM Strategy Lead

Big Ticket; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital gaming company is seeking a Digital Channel & CRM Manager in Abu Dhabi to enhance customer engagement through strategic CRM initiatives and digital channel management. The successful candidate will act as the product owner for digital platforms, implement marketing campaigns, and collaborate with cross-functional teams to optimize customer journeys. A bachelor's degree in Marketing or a related field and proficiency in CRM tools like Salesforce are essential. This role offers opportunities for creativity and analytical work in a fast-paced environment.

Qualifications

• Experience in CRM or digital channel management roles within B2C digital commerce.
• Deep understanding of lifecycle marketing and campaign automation.
• Hands-on experience acting as product owner within digital development or agile teams.

Responsibilities

• Define digital channel strategies and annual plans to achieve targets.
• Act as product owner for Big Ticket’s digital channels, shaping the roadmap.
• Design and implement CRM strategies that drive customer retention.

Skills

CRM management

Digital channel management

Customer journey optimisation

Audience segmentation

Project management

Collaboration and stakeholder engagement

Creative thinking

Analytical skills

UX/UI knowledge

Education

Bachelor’s degree in Marketing

Diploma in Digital Business

Tools

Salesforce

XtremePush

HubSpot

Job description

A leading digital gaming company is seeking a Digital Channel & CRM Manager in Abu Dhabi to enhance customer engagement through strategic CRM initiatives and digital channel management. The successful candidate will act as the product owner for digital platforms, implement marketing campaigns, and collaborate with cross-functional teams to optimize customer journeys. A bachelor's degree in Marketing or a related field and proficiency in CRM tools like Salesforce are essential. This role offers opportunities for creativity and analytical work in a fast-paced environment.