Strategic Marketing Lead — Loyalty & Digital Growth

Old Mutual; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading financial services firm in Cape Town is seeking a Marketing Lead who will develop and implement strategies focused on loyalty programmes and financial wellness. This role requires a minimum of 8 years of marketing experience, including managing a multidisciplinary team. The ideal candidate will deliver measurable ROI through creative campaigns, manage budgets effectively, and collaborate extensively across business units. This position offers the opportunity to drive impactful marketing initiatives in a dynamic environment.

Qualifications

• Minimum 8 years of relevant marketing experience, including loyalty programme marketing and digital campaigns.
• Proven ability to manage budgets and deliver commercially viable outcomes.
• Experience managing a multidisciplinary marketing team.

Responsibilities

• Develop and implement marketing strategies and campaigns focused on loyalty and financial wellness.
• Drive outcomes ensuring campaigns deliver measurable ROI.
• Manage and lead a marketing team.

Skills

Adaptive Thinking

Campaign Management

Commercial Acumen

Data Compilation

Market Analysis

Education

NQF Level 9 – Masters

Job description

A leading financial services firm in Cape Town is seeking a Marketing Lead who will develop and implement strategies focused on loyalty programmes and financial wellness. This role requires a minimum of 8 years of marketing experience, including managing a multidisciplinary team. The ideal candidate will deliver measurable ROI through creative campaigns, manage budgets effectively, and collaborate extensively across business units. This position offers the opportunity to drive impactful marketing initiatives in a dynamic environment.