Social Media Manager

MultiChoice Group; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading media and entertainment organization in Johannesburg is seeking a Social Media Manager to plan, develop, and execute content strategies aimed at community retention and engagement. The ideal candidate will have 8-10 years of social media management experience and a degree in Media Design and Television. This role emphasizes strong relationships with customers and influencers while leveraging social media tools for comprehensive analytics and reporting.

Qualifications

• 8-10 years of experience in social media management.
• Proficiency in social media tools.
• Engaging social media content creation.
• Strong community engagement skills.
• Ability to generate engagement and trend reports.
• Up-to-date with relevant industry trends.

Responsibilities

• Plan and execute social media content strategies.
• Monitor performance against defined KPIs.
• Identify tactical social media content opportunities.
• Track performance metrics and report findings.
• Build relationships with industry professionals and influencers.

Skills

Social media management

Content creation

Engagement strategies

Analytics and reporting

Community engagement

Education

Degree in Media Design and Television

Postgraduate degree

Tools

Social media tools

Job description

The Organization

The Organization

The MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13,5 million households. Eminent brands within the Group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto. Key areas of operations are:

• Storytelling ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers
• Pay Television: direct-to-home satellite and digital terrestrial television services;
• SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and
• Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.

The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. Multichoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:

• Expand Pay TV, SVOD subscriber base and Advertising sales
• Focus on investment and technology
• Maintain a local approach
• Provide quality service
• Attract innovative and motivated employees

Purpose of the Position

• To Plan, develop and execute social media content aimed at increasing community retention, engagement and conversion to align with marketing strategies, as prescribed by the Social Media Manager

Key Performance Objectives

Tasks

Strategy Execution

• Implement the social media strategy aligned with business objectives
• Translate strategic goals into actionable content plans and engagement tactics.
• Monitor performance against defined KPIs and optimize based on insights.
• Stay informed on platform updates, trends, and emerging technologies to enhance execution.

Platform Management

• Identify tactical social media content opportunities
• Manage platforms relevant to designated region (Kenya, SSA and Diaspora)
• Manage and maintain social media platforms relevant to the designated regions.
• Ensure timely posting, platform hygiene, and alignment with content calendars.
• Manage and maintain social media platforms relevant to the designated regions.
• Ensure timely posting, platform hygiene, and alignment with content calendars.
• Ensure brand consistency throughout all interactions and created content

Reporting

• Track performance metrics (engagement, reach, conversions).
• Social monitoring and listening by identify trends in conversation
• Report on social activity on a bi-weekly, as well as monthly basis

Stakeholder Management

• Build relationships with customers (both potential and existing), industry professionals and journalists
• Manage supplier relationships
• Build and maintain relationships with influencers to amplify business reach
• Respond to comments, customer queries and complaints in a timely manner as per the Social Media Manager’s recommendations
• Escalate trends relevant to the brand to the correct stakeholders through the identified escalation process
• Follow up to ensure loops have been closed with customer queries and complaints

Qualifications Essentials

• A Degree level qualification in Media Design and Television
• Post graduate degree will be advantageous

Experience

• 8-10 years of experience in social media management.
• Proficiency in social media tools
• Engaging social media content
• Strong engagements with community
• Engagement, reach and trend reports
• Up-to-date with relevant industry trends
• Clear understanding of content creation per platform

Technical Competencies

• Social Reporting
• Customer Engagement
• Social Media Management
• Analytics & Reporting
• Design & Multimedia Skills
• Content Management

Behavioral Competencies

• Goal Setting and Alignment: Sets clear, aligned goals for team success within department objectives.
• Decision-Making Agility: Makes informed decisions quickly to drive operational success.
• Team Empowerment: Empowers teams by fostering autonomy and accountability.
• Resource Optimisation: Manages resources effectively to maximise departmental output.
• Continuous Improvement Mindset: Encourages innovation and improvement within the team.
• Communication: Clearly and effectively communicates complex information across teams.